Market Titans
This coffee giant uses round tables so solo customers don't feel "alone."
Starbucks
This professional organization, which has a chapter at Clark, is responsible for the official, industry-standard definition of "Marketing."
The American Marketing Association (AMA)
In corporate culture, what does the acronym "B2B" stand for?
Business to Business
In the 4 P's of marketing: Product, Price, Place, and ____.
Promotion
This local bakery is famous for its 4-inch "snack pies."
Table Talk Pies
This brand’s logo is reportedly recognized by 94% of the world’s population.
Coca-Cola
This famous psychologist gave his only U.S. lectures at Clark in 1909.
Sigmund Freud
Statistically, this is the most productive day of the week for workers.
Tuesday
This metric (CTR) measures how many people click an ad.
Click-Through Rate
Worcester is the birthplace of the mass-produced version of this holiday card.
Valentine's Day
iPhone adiPhone ads almost always show 9:41 AM because of this event.s almost always show 9:41 AM because of this event.
First iPhone Reveal
The student entrepreneurship competition is named after this TV show.
Clark Tank
Hiring current staff for new internal roles is called "____ Hiring."
Quiet Hiring
This car company hides "Easter Eggs" (hidden icons) in its vehicles.
Jeep
This iconic "yellow" face was created by Harvey Ball in Worcester.
The Smiley Face
This ice cream brand was originally going to be a bagel company.
Ben & Jerry’s
Clark was founded in 1887 by this local businessman.
Jonas Gilman Clark
What is the industry term for blending a business trip with a personal vacation?
A) Workation
B) Glamping
C) Bleisure
D) Biz-cation
C. Bleisure
Faking environmental friendliness is known as "____-washing."
Greenwashing
Worcester is credited with inventing this "rolling" dining car style.
The Diner
This comic giant held a trademark on the word "Zombie" for 33 years.
Marvel
This physicist and Clark professor is known as the "Father of Modern Rocketry."
Robert Goddard
What percentage of the U.S. Gross Domestic Product (GDP) is generated by family-owned firms?
A) 25%
B) 40%
C) 54%
D) 72%
C. 54%
Known as the "Oscars" of the advertising and design industry, this award has been celebrating excellence since 1959.
A) The Emmy
B) The Clio Award
C) The Webby
D) The Pulitzer
The Clio Awards
In 1848, the first U.S. production of this "ribbed" fabric began here.
Corduroy