Pumpkin Spice Campaigns
In fall 2023, this budget grocery chain launched a full Pumpkin Palooza campaign with over 50 limited-time fall-themed food products.
What is ALDI?
Spirit Halloween goes viral every year with these blank products, where people insert their own costume ideas online.
What are fake costume memes/templates?
This major online shopping day follows Black Friday and focuses on e-commerce deals.
What is Cyber Monday?
Starbucks' Pumpkin Spice Latte launch isn't just a drink drop it's a full fall campaign that uses this limited-time strategy to spark urgency and FOMO
What is seasonal scarcity?
This feeling of “missing out” pushes consumers to buy limited-time fall products quickly.
What is FOMO?
This major cereal brand released a Pumpkin Spice version of its flagship cereal, turning breakfast into fall-flavored nostalgia.
What is Cheerios?
This brand used a haunted house theme in its fall 2024 digital experience to walk users through a terrifyingly bad customer journey.
What is HubSpot?
These two holiday shopping days create the biggest weekend for marketing campaigns and brand competition.
What is Black Friday and Cyber Monday?
Known for its “scent-sational” fall drops, this brand sells autumn through names like “Leaves,” “Marshmallow Fireside,” and “Sweater Weather.”
What is Bath & Body Works?
This type of messaging uses phrases like “Only 3 days left!” to push consumers toward immediate purchases.
What is scarcity marketing?
Each fall, this grocery store releases a cult-favorite seasonal product line featuring items like Pumpkin O’s cereal, pumpkin ravioli, and even pumpkin body butter often without spending a dime on traditional advertising.
What is Trader Joe's?
Every Halloween, this candy brand drops spooky limited editions and eerie “choose your scare” campaigns.
What is Reese's?
Cozy lighting, chill music, and fall-scented candles in a Black Friday ad are all part of this feel good marketing strategy.
What is sensory marketing?
In 2021, this restaurant chain turned heads with its “Boorito” campaign, giving discounts to customers who dressed in costume and posted on TikTok.
What is Chipotle?
Warm colors like orange and red in fall marketing trigger this psychological response linked to urgency and appetite.
What is increased excitement or hunger?
This seasonal Starbucks drink officially “launches” fall for many fans every year.
What is Pumpkin Spice Latte?
When a brand gives its logo, packaging, or social media a temporary spooky makeover, it's using this seasonal strategy.
What is rebranding for the season?
This term describes the phenomenon where shoppers camp out overnight to snag Black Friday deals.
What is doorbuster shopping?
This athletic brand dropped a “Run the Fall” campaign, pairing leaf-strewn trails with motivational copy like “New Season, Same Grind.”
What is Nike?
Displaying fall products near cozy home items like blankets and candles encourages this mental shortcut, nudging consumers to associate products together.
What is associative marketing?
This fast-food chain shocked fans by releasing a “Pumpkin Spice Whopper” in 2018 as a limited-time fall menu item.
What is Burger King?
When a brand brings back retro Halloween packaging, rereleases childhood favorites, or references the commercials that raised you it’s casting this powerful emotional spell.
What is nostalgia marketing?
The shift of Black Friday shopping from stores to mobile apps and websites is an example of this larger retail trend.
What is omnichannel retailing or digital transformation?
This food delivery app ran a “Sweater Weather Snacks” campaign featuring curated menus from local cafes with seasonal favorites like pumpkin bread and spiced lattes.
What is DoorDash?
The scent of pumpkin spice or cinnamon in stores triggers this psychological effect, making shoppers linger longer and spend more.
What is sensory marketing or scent marketing?