Marketing Concepts
Statistics about age, gender, income, ethnicity, education, occupation, etc.
What are Demographics?
This "P" in the marketing mix refers to the cost consumers pay for a product.
What is price?
"Just Do It"
Nike
Current IU Football Coach who is undefeated at Memorial Stadium
Who is Curt Cignetti?
The largest country in the world.
What is Russia?
Statistics about where people live
What are Geographics?
This three-letter abbreviation represents a company's position on search engine results pages.
What is SEO (Search Engine Optimization)?
"Eat Fresh"
Subway?
This IU Alum was recently drafted with the last pick of the 2023 NBA Draft.
Who is Trayce Jackson-Davis?
The most common last name in America
What is Smith?
This term refers to gathering information about consumers' needs and preferences to make informed marketing decisions.
What is market research?
This strategy involves creating and managing an online presence to drive engagement, generate leads, and build brand awareness.
What is social media marketing?
"The Ultimate Driving Machine"
BMW
Finished in 1987, this limestone structure serves as an entrance to campus and is one of the most recognizable sites on campus.
What are the Sample Gates?
The World's largest producer of oil.
What is the United States of America?
A subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs
What is a Market Segment?
This advertising method uses psychological triggers and subtle messages to influence consumer behavior unconsciously.
What is subliminal advertising?
"They're Magically Delicious"
What is IUDM?
The most abundant element in Earth's atmosphere.
What is Nitrogen?
This involves arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers
What is Positioning?
This strategy involves setting prices higher to create a perception of luxury or high quality.
What is premium pricing?
"What's In Your Wallet"
Capital One
This was the last year IU's men basketball team won the national championship.
What is 1987?
Collective noun for a group of flamingoes
What is a flamboyance?