Marketing Fun Facts
What's the most commonly used social media platform?
What company does AMA's last guest speaker work at?
KraftHeinz
What does SEO stand for?
Search Engine Optimization
What is the second largest search engine after Google?
YouTube
Who was last year's AMA President?
Marco Aranda
What are the 4 P's of marketing?
Product, Price, Place, Promotion
What company's advertisement launched the concept of "super bowl ads" after their ad aired during the super bowl?
Apple (commercial for Macintosh, 1984)
How many Project Directors/Managers are there total in AMA?
What does SEM stand for?
Search Engine Marketing
The first billboard advertisement was created in the 18_0's
1830's - (used for promoting traveling circuses and entertainment acts!)
Who is AMA's faculty advisor?
Steve Raquel
What is the equation for calculating Click Through Rate?
The percentage of impressions that resulted from a Click Through, calculated by dividing the number of clicks by the number of impressions
How many ads does one person see per day on average?
4,000 to 10,000 per day
When did UIUC established our chapter of AMA?
1959
What are all the 6 steps in the marketing funnel from top to bottom?
Awareness --> Interest --> Consideration --> Intent --> Evaluation --> Purchase