Slogans
This home rental platform uses the slogan “Belong Anywhere”.
Airbnb
The term that refers to dividing customers into groups based on shared characteristics.
Market Segmentation
This company uses a gecko as a mascot.
GEICO
This chip brand created the “Do Us a Flavor” contest.
Lay's
This company revolutionized online shopping
Amazon
This car brand uses “Let’s Go Places.”
Toyota
This psychological effect makes limited products seem more valuable.
The Scarcity Effect
This battery brand uses a bunny as their mascot.
Enegizer
This music platform offers an annual feature where users can share listening statistics.
Spotify
This company pioneered online craft marketplaces.
Etsy
This shipping company used the slogan “When it absolutely, positively has to be there overnight.”
FedEx
This pricing model charges customers repeatedly for ongoing access.
Subscription Model
This is the name of the mascot for Cheetos.
Chester Cheetah
This clothing brand gained viral fame through its “Don’t Buy This Jacket” campaign.
Patagonia
This company pioneered direct-to-consumer razors online?
Dollar Shave Club
This tech brand used the slogan “The Power To Be Your Best”.
Apple
This theory suggests that people feel losses more strongly than gains.
Loss Aversion
This cereal mascot constantly tries and fails to get the cereal he promotes.
Trix Rabbit
This movie used a fictional documentary-style website to create viral buzz before its release in 1999.
The Blair Witch Project
This company pioneered crowdsourced traffic data.
Waze
This sneaker brand used the slogan “Run Happy”.
Brooks
This strategy tailors ads to individual consumer behaviors.
Personalized Advertising
This cookie brand uses elves as mascots.
Keebler
This company created a marketing stunt involving sending a car into orbit.
SpaceX
This company pioneered online eyewear try-ons using virtual tools.
Warby Parker