Marketing Basics
What are the four Ps of Marketing?
Product, Price, Place, Promotion
Which company uses the slogan “Just Do It”?
Nike
What does SEO stand for?
Search Engine Optimization
What do marketers study to understand why people buy certain products?
Consumer behavior
What is a company's plan for reaching its target customers and achieving marketing goals called?
Marketing strategy
What is value proposition?
The value or benefit a company promises to provide to its customers
Which fast-food brand is known for the “Golden Arches”?
McDonald's
What does CPC stand for in digital advertising?
Cost Per Click
A customer chooses one brand because they have had a positive experience with it in the past. What concept does this demonstrate?
Brand loyalty
What is a competitive advantage?
A factor that allows a company to perform better than competitors or provide greater value to customers
What is market segmentation?
Dividing a broad market into groups of consumers with similar characteristics or needs
What company created the “Share a Coke” campaign?
Coca-Cola
What type of marketing involves sending promotional messages directly to customers' email inboxes?
Email marketing
A customer buys something because they see many other people using it. What psychological influence is this?
Social proof
What is gamification in marketing?
Using game-like elements such as points, rewards, challenges, or competition to increase customer engagement
What does CRM stand for?
Customer Relationship Management
Which company is known for using personalized playlists and recommendations to keep users engaged?
Spotify
A company uses customer data to predict what products someone might buy next. What technology/strategy is being used?
Predictive analytics
Why might a company create a rewards program for repeat customers?
To increase customer loyalty and encourage repeat purchases
Starbucks gives customers Stars for purchases that can eventually be redeemed for rewards. What marketing strategy is this an example of?
Loyalty marketing/gamification
A company identifies a specific group of customers and creates a marketing campaign specifically for them. What marketing concept is this?
Target marketing.
A brand partners with a popular creator who promotes its product to their followers. What type of marketing is this?
Influencer Marketing
A company creates valuable articles, videos, or social media posts to attract potential customers without directly advertising a product. What is this called?
Content marketing
A customer sees an ad for running shoes, visits the website, but doesn't buy. The company later shows them an ad for those same shoes. What marketing tactic is this?
Retargeting/remarketing
A company uses customer data to send different advertisements to different groups based on their interests and behaviors. What strategy is this?
Personalized/targeted marketing