Marketing Acronyms
What does SEO stand for?
Search Engine Optimization
What does SWOT analysis stand for?
Strengths, Weaknesses, Opportunities, Threats
Who recently bought Twitter & what is its new name?
Elon Musk, X
What type of marketing involves collaborating with individuals who have a significant and engaged online following to promote products/services?
Influencer Marketing
Name the 3 Marketing Professors at AU.
Professor Grabowski, Professor Kellen, Dr. Green
What does PPC stand for?
Pay-Per-Click
What are the 4 P’s of marketing?
Product, Price, Place, Promotion
Which social media platform, founded in 2002, is favored by professionals for networking and job opportunities?
What type of marketing involves promoting products/services through in-person or virtual events such as trade shows, conferences, and webinars?
Event Marketing
What is the name of the athletic facility that hosts football games and a large gym, located outside of the main campus?
Spartan Athletic Park
What does CPM stand for?
Cost per Mille (per 1,000)
What does STP stand for?
Segmentation, Targeting, Positioning
What is the largest social networking site (over 3 billion people using it monthly)?
What type of marketing involves promoting products/services through channels such as websites, social media, email, and search engines?
Digital Marketing
What is the name of AU's mascot?
Sammy Spartan
What does SERP stand for?
Search Engine Results Page
What segmentation term refers to statistics about where people live
Geographics
Who is the most followed person on TikTok?
Khaby Lame
What type of marketing involves partnering with individuals or other businesses to promote products/services? The affiliates gain commission per sale.
Affiliate Marketing
What is the name of AU's new president?
Dr. Susana Rivera-Mills
What does KPI stand for?
Key Performance Indicator
What segmentation term refers to specific characteristics of a population, such as age, gender, income, and location?
Demographics
What year did YouTube launch?
2005
What type of marketing involves unconventional and low-cost marketing tactics that most often rely on creativity and surprise to grab people’s attention?
Guerilla Marketing
In what year was AU founded?
1893