Marketing Components
This group is who you want to sell your product to?
What is Target Audience
What are the 4 P's in Marketing
What are Price, Product, Place, and Promotion
What provides a snapshot of data about respondents?
What are surveys
Walmart markets its products to:
What are families looking to save money
Travis Kelce of the Kansas City Chiefs is dating this popular singer
What is Taylor Swift
The SWOT Analyisis consists of which 4 components?
What is Strengths, Weaknesses, Opportunities, and Threats
Advertising falls under which of the 4 P's?
What is Promotion
This type of response invovles respondents answering in their own words
What are Open-Ended Responses
Louis Vuitton's target audience is
What are wealthy individuals
This MAC Conference team beat Notre Dame in football on 9/7/24?
What is Northern Illiniois?
Simplifying your product offering so consumers can afford it
What is Backward Innovation
How much you charge for your service falls under which of the 4 P's?
What is Price
This non-probability sample ensures that sampling units possess certain charactersitics in approximately the same proportion as the overall population
What is Quota Sample
A wholesale distributor would market its service to:
What are retail businesses
These 2 amusement park operators merged on July 1, 2024
What are Six Flags and Cedar Fair
Consumers who are reluctant to adopt a new product or technoligy
What are laggards
Supply chain and distribution falls under which of the 4 P's?
What is Place
This type of error occurs due to mistakes from the design or execution of a survey
What are Systematic Errors
Rally House's products reflect this primary audience:
What are fans of the local sports teams
This person from the University of Virginia is the most recent NCAA Champion in the men's 800 meter run
What is Shane Cohen
Customs and behaviors foreigners are barred from and cannot participate in
What are Cultural Exclusives
The life cycle falls under which of the 4 P's?
What is Product
This self-report scale asks respondents to what extent they agree or disagree with a series of statements
What is Likert Scale
Hersheypark's primary target audience is:
Teenagers looking to ride roller coasters
KFC opened their first ever location in this city
What is Salt Lake City