Marketing Segmentation
What is the process of dividing a market into smaller groups based on shared traits.
What is market segmentation?
This term describes the process by which individuals select, purchase, use, and dispose of goods and services to satisfy their needs and wants.
What is Consumer Behavior?
This breakfast cereal mascot is known for saying, 'They're grrreat!
Who is Tony the Tiger?
This type of digital marketing involves creating and sharing videos, photos, and updates on platforms like Instagram, Facebook, and Twitter.
What is social media marketing?
This is the term for a name, symbol, or design that identifies and distinguishes a product or service.
What is a brand?
Name a type of market segmentation that focuses on age, gender, or income?
What is demographic segmentation?
This type of influence on consumer behavior comes from family, friends, and social groups.
What is Social Influence?
This brand’s campaign features a polar bear as its mascot, especially during the holiday season.
What is Coca-Cola?
This marketing strategy uses email to send tailored messages to customers, often with a series of automated follow-ups.
What is email marketing?
What is Google?
What segmentation approach uses lifestyle and personality traits to define groups?
What is psychographic segmentation?
This psychological factor refers to the positive or negative feelings a person has towards a product or brand.
What is Attitude?
This brand's long-running campaign features a bunny that 'keeps going and going.
What is Energizer?
This term refers to the use of strategies that increase a website's visibility on search engine results pages, often through keywords and backlinks.
What is Search Engine Optimization (SEO)?
This company is famous for its swoosh logo and its strong, recognizable brand identity.
What is Nike?
Which segmentation method analyzes customer behavior based on purchase frequency and loyalty?
What is behavioral segmentation?
This decision-making process involves evaluating alternatives, making a choice, and assessing satisfaction.
What is Consumer Decision-Making Process?
This fast food chain created a memorable ad campaign in the 1980s asking, 'Where's the Beef?
What is Wendy's?
This digital marketing concept involves tailoring content and advertisements to specific demographics based on user data, such as age, gender, and interests.
What is audience segmentation?
This term describes the process of placing a product in the market in a way that appeals to a specific group of consumers.
What is brand positioning?
What term describes the practice of tailoring marketing strategies to different segments within a larger market?
What is market differentiation?
This type of consumer behavior is characterized by careful consideration of alternatives, information search, and brand comparisons.
What is Complex Buying Behavior?
This food brand created a Twitter feud with McDonald's over chicken sandwiches in 2019, sparking the 'Chicken Sandwich Wars' that gained massive social media attention.
What is Popeyes?
This digital metric represents the percentage of website visitors who complete a desired action, such as making a purchase or signing up for a newsletter.
What is conversion rate?
This concept describes when customers consistently prefer and purchase products from the same brand due to trust and satisfaction.
What is brand Ioyalty?