Spring 2021 Meetings
From the “This Week in Marketing Meeting”: True or False--- Using the word “normal” to describe hair or skin makes most people feel excluded
TRUE: 7 out of 10 people believe using ‘normal’ on packaging has a negative impact
Unilever has banned the use of excessive digital editing to alter body shape, size, proportion or skin colour across its own advertising and that of the influencers it uses
True or False? Value is user defined?
True
What is the mascot of UNT?
Scrappy the Eagle
From the “This Week in Marketing Meeting”: Subscription Video On Demand (SVOD) (Netflix, Hulu, Disney+) grew by ___% in 2020.
A. 25%
B. 50%
C. 75%
D. 95%
50%
What is the goal of Marketing?
To attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction
What is the name of the toy cowboy in Toy Story?
Woody
From the Chick-Fil-A sandwich case study meeting: Which fast food company sparked the chicken sandwich wars?
Popeyes
What is a companies mission statement?
A statement of the organization's purpose- what it wants to accomplish in the larger environment, should be market-oriented
What year did Facebook launch?
2004
From the Super Bowl Meetong: Who was the Pittsburgh Steelers Super Bowl Star was featured in a Coca-Cola ad from 1997?
Joe “Mean” Greene
What is marketing research?
Systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing and organization
What year was UNT founded?
1890
From the guest speaker: Haylie Wilson, what did you learn?
Sales Force Marketing Cloud
What is strategic planning?
The process of developing and maintaining a strategic fit between the organization's goals and capabilities and its changing marketing opportunities
One of the most famous companies in the world used to have advertisements featuring a happy, smiling Santa Claus. Name the company.
Coca Cola