Amazon

Vendor vs Seller

100

I control the prices on my products

What is a Seller?

200

Ships & Sold from Amazon

What is a Vendor?

300

I'm the manufacturer & I want to sell on Amazon

Both!

(vendor needs an invite from Amazon)

400

They make up for 51% of the sales on Amazon.com

What are Sellers/3P?

500

Fill-in the blanks:

Seller Payment Terms & fees:

$_{__,__} / Month + Referral Fees (& possible storage fees)

$39.99

A9 Ranking Factors

100

True or False: Sales Velocity is a Direct Ranking Factor.

True

200

If the product is in stock or not

What is Product Availability?

300

List 1 of the 4 Direct Ranking Factors

Product Availability, PDP Text Match Relevancy, Price, Sales Velocity 

400

This direct ranking factor includes:

. Product Titles

. Product Features

. Product Description

What is Text Match Relevancy?

500

List 1 of the 6 Indirect Ranking Factors

1. Fulfillment Method

2. Reviews & Star Rating

3. ASIN Images

4. A+ Content

5. Advertising

6. Promotions

SEO

100

What does PDP stand-for?

Product Detail Page

200

Does the A+ Content on a PDP count towards the SEO ranking factor?

Yes

300

List 1 of the 4 Elements of the PDP that can be SEO Optimized

1. Titles

2. Bullet Points

3. Keywords (in PDP texts)

4. A+ Content

400

An inventory upload, also known as a _______ ____ is the process of providing Amazon with inventory-related information such as UPC/EAN/ISBN, title, price, quantity, etc.

What is a Product Feed?

500

Can I track the traffic coming from paid search/social to amazon brand store?

Yes (if properly tagged) 

Paid Search

100

Amazon's Paid Search Platform Name

What is Amazon Advertising/AMS?

200

Name 1 of the 3 Ad Types available on AMS

1. Sponsored Products

2. Sponsored Brands 

3. Sponsored Display

300

What does ASIN stand for?

Amazon Serial Identification Number

400

What is Paid Search's main objective? (the real one)

Boost Organic Rankings

500

Based on Amazon's Best Practices, before any ASIN is launched on Paid Search what are the criterias they must meet before being advertised? List 2 of them.

3.5 Start Rating Minimum

10-15 Reviews Minimum

Product is in Stock

Random

100

Nicknamed "Uncle Jeff" by his employees, he is the founder of Amazon. How do you spell his last name?

Jeff Be$os

(with a Z)

200

This was Amazon's 1st purpose

Selling Books Online

300

Is Sponsored Display Ad part of Amazon DSP?

No (SD aka SPA is part of AMS)

400

What is the best-selling category on Amazon?

(source Feb 2019)

1. Electronics 

2. Clothing & Accessories 

3. Beauty 

500

Amazon's Shoppable Instagram

What is Amazon Spark?