Amazon Reach
True or False
Advertisers can achieve marketing goals by reaching Amazon shoppers at scale wherever they are: whether they are on or off Amazon.
True
Fill in the blank:
Amazon DSP enables advertisers to leverage Amazon’s _______ insights based on billions of observed shopping patterns across the customer decision journey.
first-party
True or False?
You cannot daypart an Amazon campaign.
False
Will I get a dashboard to view my Amazon campaigns?
Yes, each advertiser dashboard will have it's own link.
You will not be able to move between clients in that dashboard. I recommend you bookmark them.
In-market audiences allow you to find customers who are researching products or services and actively considering purchasing something similar to what you offer as they browse the web. With in-market audiences, brands can engage with groups of customers who have been browsing for products within the category in the last how many days?
14, 30, or 90
30 days
True or False:
The Amazon DSP enables advertisers to build cross-device campaigns, which is essential today given how cross-device shopping is the new normal.
True
True or False: We can only run an Amazon campaign for advertisers that sell their products on Amazon.
False! We can run both.
The average user watches Prime Video 1.89 hours per day, most frequently on what device?
Desktop, mobile, or TV?
TV
TV 86%
Mobile 10%
Desktop 4%
Can we see reporting by placement?
We provide spend by app (placement) in dashboards for STV campaigns only.
Amazon Ads allows you to engage with audiences that have streamed content on Prime Video. You can define your audiences by genre, movies, TV series, actors, or directors. For all audiences, the lookback window is up to ___ days.
30, 180, 365
180 days
Amazon Streaming TV ads will reach people where:
Prime Video,
Fire TV,
apd (Amazon Publisher Direct)
twitch
freevee
All of the above
All of the above
Does Amazon allow political advertisements?
No
Can you geo target using a radius of an address?
No
We can target by: Zip, City, County, DMA, State, and National
Can we provide conversion reporting on an Amazon campaign?
Yes
Amazon Ads allows you to build and engage with audiences that have streamed content on Twitch based on channels, genres, or games with a ___-day lookback window.
14, 30, 90
30 day lookback window
Amazon Streaming TV reaches what percentage of all TV households in the Vegas DMA?
40%
What is the difference between endemic and non-endemic?
Endemic = selling on Amazon.com
Non Endemic = brands not selling on Amazon.com
The option to include Prime Video ads allows for what percentage of your STV buy to run on the Prime Video Network?
20%
*Not guaranteed, and cpm will increase.
True or False: Campaign reach and frequency is shown in the reporting dashboard.
False
Can we run ads in Spanish or target a Hispanic audience?
Yes
Ads can run in Spanish in STV, Display/OLV campaigns provided they are targeting a Hispanic audience and link to a Spanish language landing page.
Which video provider will reach the largest audience for ad-supported subscription video in 2024?
Hulu
Disney +
Netflix
Prime Video
Prime Video at 130.4 million
What is the budget entry point for an Amazon campaign?
$5,000 monthly - Amazon DSP+
Combination of OLV and STV
Could you use the following in your Amazon display creative? “Hurry while supplies last”
Yes or No?
No
Amazon prohibits pressuring language to avoid creating a sense of urgency which may be disruptive to the customer’s shopping experience.
Can and advertiser running Amazon DSP+ receive the AMC matchback report?
No
No
Amazon does not allow recruitment campaigns