Political Ideology
Political Beliefs
Generations
& History
Public Opinion Polling
Economic & Social Policy
100

Belief that government should play a strong role in solving social and economic problems

Liberal

100

The shared beliefs, values, and norms about government and politics

Political Culture

100

Generation born after World War II, often associated with social change

Baby Boomers

100

A survey measuring citizens’ attitudes about politics and public policy

Public Opinion Poll

100

Government policy controlling the money supply and interest rates

Monetary Policy

200

Belief that government power should be limited and free markets emphasized

Conservative

200

The process through which people acquire political beliefs and values

Political Socialization 

200

Generation raised during the rise of technology and globalization

Millennials 

200

A sample that accurately reflects the population being studied

Representative Sample 

200

Health insurance program for Americans age 65 and older

Medicare 

300

Ideology favoring maximum personal freedom and minimal government involvement

Libertarian

300

The principle that all individuals are equal before the law

Rule of Law

300

Generation shaped by economic uncertainty and cultural shifts in the 1970s–1990s

Generation X

300

Poll conducted after voters cast their ballots

Exit Poll

300

Economic idea that tax cuts stimulate investment and job growth

Supply-side Economics 

400

Political position that falls between liberal and conservative views

Moderate 

400

The belief that everyone should have the same chances to succeed, but not necessarily equal outcomes

Equality of Opportunity 

400

Economic crisis beginning in 1929 that reshaped American politics and government

Great Depression

400

Polls used by candidates to test campaign messages and strategy

Benchmark Polls

400

Mandatory government spending programs for eligible citizens

Entitlements 

500

Something that divides voters based on values and ideology rather than policy outcomes

Wedge Issue

500

Places one's interest above the group's interest and wants little interference from the government

Self-centered Individualism 

500

Coalition of voters formed during the 1930s that supported Democratic dominance for decades

New Deal Coalition 

500

Error caused when people refuse to participate or cannot be contacted

Non-response Bias

500

Constitutional amendment that authorized the federal income tax

16th Amendment