LEADERSHIP
Who is the CEO?
Gail McGovern
After Gail McGovern took over, what structural reform was being implemented?
a more centralized management structure
Name 3 social media platforms that you can find the Red Cross on?
Red Cross Blog, Instagram, Facebook, Twitter, Flikr, Google+, Linkd In, Pinterest
What from of communication is used?
vertical communication
Why is there the Red Cross, the red crescent and the red star of David?
some people saw it as religious
What year did Gail McGovern become CEO?
2008
What structural style was being used in the Red Cross before Gail McGovern was CEO?
the American Red Cross was used as a model for the Progressive Era Scientific Reform
Why does Red Cross choose to use social media?
They believe its the easiest way to connect with Red Cross supporters.
What are supervisors responsible for?
maintaining regular communications with the Volunteer Specialist
How does the Red Cross work in conjunction with the government?
send an ambassador to the government or local population
Where did Gail McGovern work prior to the Red Cross?
AT&T
Why did the Red Cross want to change the management structure?
they were in debt; McGovern promised to reenergize the Red Cross; they wanted to modernize
Name three celebrities who promote for the American Red Cross?
Nicki Minaj, Oprah, Bruno Mars, Will Smith, Mariah Carey
Approximately, how many disasters does the Red Cross respond to a year?
64,000
How does the Red Cross communicate externally?
Through Red Cross App and local organizations.
What is the proposed solution?
Trade Approach
Over how many countries is the American Red Cross networked in?
over 187 countries
How much money does someone have to donate in order to become and ADGP member?
$250,000
What are the five C's?
compassionate, collaborative, creative, credible and committed
How did the CEO hurt the reputation of the Red Cross to the public?
refused to do interviews and answer any questions for a long time after being accused for spending money on the wrong things
What are three things from the trade approach that the Red Cross should consider using?
Alertness, Adaptability and Interpersonal skills
What idea in 1859 birthed the red cross?
Henry Durant bound a community to heal, feed and comfort wounded soldiers
What is ADGP stand for?
Annual Disaster Giving Program
How much money from the Haiti 2010 donations was spent on the Red Cross internal expenses?
a quarter; almost $125million
Why were evacuees were forced to sleep outside a shelter provided by the Red Cross?
The Red Cross has strict rules and the forms of communication were disorganized.