Ch 1
A common adage is that "data is the new..."
What is oil?
Google is a _______ based search engine
What is Crawler?
Riffing on the latest meme or engaging in the Ice Bucket Challenge are examples of this characteristic of social media
Create a key business requirement for the Courthouse Cafe
What is increase dine-in orders post-COVID?
In-house unstructured data is stored in...
How is digital media analytics an art and a science?
It takes insight and strategy (art) as well as analysis and interpretation (science)
What do SEO and SEM stand for?
What are Search Engine Optimization and Search Engine Marketing?
Define social media in your own words.
What is “Any online platform that enables users to participate, collaborate, create, and share content in a many-to-many context” (p. 57)?
What is clickbait?
Define programmatic advertising?
What is digital advertising buying where you set the parameters, design base copy, then go through AI-based bidding to get the most optimized results and placements
The Internet was invented by this US government agency and the World Wide Web was invented by this British knight
Who are DARPA and Sir Tim Berners-Lee?
There two fundamental types of search results
What are organic and paid?
What is the Super Bowl of advertising?
The Super Bowl! Do a Google Trends analysis on several brands who advertised in last month's Super Bowl and provide some insight.
Find 3 digital media jobs in New Mexico on Indeed
What are examples vary?
What are website domains or Google advertising campaigns?
What is the difference between Web 1.0 and 2.0?
What is static websites vs. social media?
Do a Google Trends analysis for "Eastern New Mexico University" and tell me the 2nd-5th most active states for the past 12 months
What are Arizona, Texas, Alaska, and Oklahoma (as of 3/5/22 6:50 pm)?
Emails and phone numbers
What is first party data?
Create 3 KPI's for the North Plain 7's website
What are online ticket purchases, time spent on page (showtimes), bounce rate, pages visited (hours, about us)?
What are the 3 metrics on the "Tweets" tab of Twitter's base analytics?
What are Impressions, Engagements, and Engagement Rate?
Thinking about Web 3.0 and Web 4.0, provide 3 ideas of where you think the Internet and digital communication will evolve in economic society
Name the five core characteristics of social media
What are peer to peer, participatory, user-generated content, conversational, relationship oriented?
Provide 5 examples of how the Billy the Kid Museum in Ft. Sumner could collect or harness first party data.
What are email and phone signups at point of entry, IG hashtags to analyze spatial activity, most sold items in gift shop, rewards program signups, raffle ticket signups, online check-ins?
Name 5 sources of web referral traffic
What are Organic Search, Paid Search, website referrals, direct traffic, and social media?
Define first party, second party, and third party data
What are emails/your own data, credit card shared data / partner shared info, and mass marketing predictive segmentation?