Show:
Discovering SWOT
Discovering SWOT Cont'd
How to Conduct a SWOT Analysis
How to Conduct a SWOT Analysis Cont'd
Potpourri
100
A good reputation among current clients is a(n)______________.
What is a strength?
100
The initials SWOT are an ______________?
What is an acronym?
100
What is the first step in the SWOT-analysis process?
What are one on one interviews?
100
SWOT analysis is subjective because it deals in large part with customer's or one's opinion?
What is one's opinion?
100
Torry’s staff is young and lacks work experience. A new business is coming to town that will be competing with Torry’s business. Torry decides to send his staff for training, so they will be bet-ter prepared to face the competition. What SWOT marketing strategy is Torry using? S-O, W-O, S-T, or W-T
What is W-T?
200
New competition moving into your area is a(n) ___________.
What is a theat?
200
Who participates in a SWOT analysis?
What are top executives, all employees, suppliers, and customers?
200
When conducting SWOT analysis, consider strengths and weaknesses in relation to your _______________.
What is competition?
200
Which of the following questions is appropriate for determining threats: What obstacles do we face? or What new needs of customers can we meet?
What is what obstacles do we face?
200
What type of SWOT interviews work best? _____ on _____.
What is one on one?
300
Conducting a SWOT analysis is the first step in which process?
What is strategic planning?
300
Which of the following is a benefit of conducting SWOT analysis: It completes the task of strategic planning. or It provides a filter for a great deal of information.
What is it provides a filter for a great deal of information?
300
It’s important not to confuse weaknesses with ____________.
What are mistakes?
300
Bridget’s business currently lacks the latest technology in the field. She’d like to join a professional organization to make more contact with potential clients, but first she’ll have to update her equipment. What SWOT marketing strategy is Bridget using? S-O, W-O, S-T, or W-T
What is W-O?
300
The IOS8 update provides what utility?
What is form/task utility?
400
A lack of equipment or technology is primarily a(n) _______________.
What is a weakness?
400
The most crucial part of the SWOT analysis method involves? Where you get your information. or Your goal for the analysis.
What is where you get your information?
400
Which of the following questions is appropriate for determining weaknesses:What obstacles do we face? or What can we improve?
What is what can we improve?
400
Tom’s business has a great reputation among its clients. He’d like to use that reputation to expand his business into the next town. What SWOT marketing strategy is Tom using? S-O, W-O, S-T, or W-T
What is S-O?
400
Charley's Pizza marketing their restaurant to teenagers on Friday night after a ballgame is what type of marketing?
What is target marketing?
500
A new customer moving into your area is a(n) _____________.
What is an opportunity?
500
SWOT analysis is especially helpful when you have a limited or unlimited amount of time?
What is limited?
500
An effective method for gathering external information for use in a SWOT analysis is (environmental scanning or opportunity scanning).
What is environmental scanning?
500
A new business is competing with Suzie’s company, so she plans an ad campaign based on the strong reputation she’s already established in the area. What SWOT marketing strategy is Suzie using? S-O, W-O, S-T, or W-T
What is S-T?
500
Segmenting a market based on race, gender, and income is using ___________________.
What are demographics?