Communication Terms
This is the practice of using elements like images, color, and typography to convey a message or evoke an emotion.
What is Visual Communication?
The intentional use of an announcer's narration falls under this audio technique.
What is Voiceover?
The intentional use of visuals on a movie poster or book cover to craft a persuasive message, shaping your perception before experiencing the work.
What is Visual Rhetoric?
This onscreen text typically appears last and can include the title, actors' names, or critical reviews.
What are Words Onscreen?
This is a visual representation of data where shape, color, and texture help communicate information clearly and effectively.
What is a graph?
When a promotional piece concludes without resolution, this literary device is used for the Closing.
What is a Cliffhanger?
Recurring images, symbols, or design choices, like a dark, hooded figure, that audiences immediately associate with a specific genre.
What are Visual Clichés?
The elements that are not dialogue or music, but provide contextual sounds, like an explosion or a car screech.
What are Sound Effects?
This study of how physical distance affects communication guides how viewers interpret relationships and power dynamics.
What is Proxemics?
A trailer for a thriller that starts slow but climaxes with many fast cuts is demonstrating a specific change in this formal element.
What is Editing Style (or pace)?