Direct Mail
What is the most important elements in a fundraising letter?
graphics, tear-off, not too much text, direct ask
What are email pros?/What are emails?
Easy, Fast, Direct, Cheap, Customizable/Fun
The social platform popular with the youngest demographic.
What is Annual Giving?
Central fundraising unit that works in collaboration with all Faculties, Schools, Institutes and other administrative units at McGill.
True or False: Direct mail is an inexpensive way ask for donations
FALSE!
What is the most important part of an e-sol?
Subject line
Rarely used in isolation
What is social media fundraising
What is McGill’s annual Day of Giving?
McGill24
Who makes the best signatory on a letter?
A student!
What button should appear in a fundraising email?
GIVE NOW
The most eye-catching element of a social media post.
imagery or video
How many dollars did Annual Giving raise in 2019?
$12.6M.