Content Engine
Guess the number: We celebrated the power of ____ for the 3rd year.
What are the 18 zeros?
This hashtag was used as a staple for the ‘In Her Element’ campaign.
What is #WomenInTech?
This newly created pan-HPE meeting connected teams and revealed the power of the global social program.
What is the Quarterly Social Forum?
This campaign created dynamic 3D visuals for the first time ever, that featured a heart valve, black hole, airplane turbine and car tire.
What are the Exascale Zeros?
We reimagined this weekly Friday tradition for Instagram.
What is the Friday 5 story?
Strategy for this campaign involved creating promotional videos with partners such as Lewis Hamilton and Red Bull Racing.
What is HPE Discover?
Name that event: This September announcement was epic.
What is the HPE GreenLake Announcement?
This day of zeros received 12% growth in social mentions and 21% growth in reach over last year.
What is Exascale Day?
Name that content: We celebrated the Spaceborne Computer II Launch with a ____ Series animation.
What is HPE Illustrated?
This on-site duo had a par-fect time in Houston.
Who are Michael Newell & Rebecca Wissinger?
This “Welcome” campaign garnered 4.9M video views in its first quarter.
What is Greetings from the Edge?
In Q4, this event took a swing and received 400 hashtag mentions.
What is the HPE Houston Open?
This campaign celebrating women drove a total of 8.2M impressions, 83K engagements and 1.6M video views across social, beHPE, newsletters and native ads.
What is In Her Element?
This animated video introduced the new employee advocacy platform software and app for HPE employees.
What is beHPE?
This HPE partner is the team of the greatest shooter of all time.
Who are the Golden State Warriors?
An HPE Illustrated Series animation was created to celebrate this launch into space.
What is Spaceborne Computer II?
We tested new promotion networks such as Twitter Fleets, LinkedIn Stories and TikTok influencers for this event.
What is HPE Discover 2021?
Guess the number: We created ____ master reporting dashboards to increase accessibility and convenience for all of HPE.
2
Animations, static designs, promotional partner videos, keynotes & more were for this annual event.
What is HPE Discover?
Our HPE partner had a great end to year by winning the F1 title race.
Who is Red Bull Racing?
Guess the number: HPE Tech Talk podcast episodes relating to news on the HPE GreenLake announcement have driven ____ impressions across Twitter and LinkedIn.
46K
This month-long moment-in-time campaign garnered 4.2M video views.
What is Cybersecurity Month?
This topic was trending globally during the September announcement and reached 76M users total.
What is HPE GreenLake?
Guess the number: We created animated emoji “Thank You” GIFs in __ different languages.
10
This HPE team member got married.
Who is Chessie Gruen?