Taco Bell Jeopardy

History

100

What year did the first official Taco Bell open?

1962

200

Who founded Taco Bell?

Glen Bell

300

What company purchased Taco Bell in 1978?

PepsiCo

Franchise

100

What is the estimated initial investment to open a Taco Bell in Canada?

$1.4–$2.24 million CAD

200

What percentage of gross sales is the royalty fee?

(DOUBLE POINTS!!!)

6%

300

How many years is the typical franchise agreement?

25 years

Marketing

100

What is Taco Bell’s current slogan?

Live Más

200

What age group is Taco Bell’s main target market?

15-34

300

What need from Maslow’s Hierarchy does Taco Bell’s food satisfy?

Physiological/Physical needs