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WARM-UP TERMS
MEASURING PUBLIC OPINION
DEMOGRAPHICS
MEDIA TERMS
TYPES OF MEDIA
100
the science of human populations.
What is demography?
100
a small proportion of the population chosen as representative of the whole population.
What is a sample?
100
a count of the American population conducted every ten years.
What is the census?
100
specific location where news frequently occurs.
What is a beat?
100
media which reaches and influences both elites and the masses.
What is mass media?
200
a form of unconventional participation designed to consciously break a law thought to be unjust.
What is civil disobedience?
200
a poll taken at randomly selected polling places after the citizens have placed their votes.
What is an exit poll?
200
the reallocation of 435 seats in the House of Representatives based on changes in residency and population found in the census.
What is reapportionment?
200
media conglomerates that control a large percentage of daily newspaper circulation and some television and radio stations as well.
What are chains?
200
the use of detective-like reporting methods to unearth scandals.
What is investigative journalism?
300
the mixture of cultures, ideas, and peoples in the United States.
What is the "melting pot"?
300
a polling technique which is based on the principle that everyone has an equal probability of being selected as part of the sample.
What is random sampling?
300
a consistent attitudinal pattern where women are more likely than men to express liberal attitudes and to support Democratic candidates.
What is the gender gap?
300
a portion of a speech aired on TV of fifteen seconds or less.
What is a sound bite?
300
one of two kinds of media, includes newspapers and magazines.
What is print media?
400
the distribution of the population’s beliefs about politics and issues.
What is public opinion?
400
the level of confidence involved in a sample result—the level is dependent on the size of the sample.
What is the sampling error?
400
The process by which a state legislature redraws their congressional districts to the advantage of the majority party.
What is gerrymandering?
400
political activists who invest their political capital in an issue.
What are policy entrepeneurs?
400
one of two kinds of media, includes television and radio.
What is broadcast media?
500
a coherent set of values and beliefs about public policy.
What is political ideology?
500
phone numbers are dialed at random around the country.
What is random-digit dialing?
500
a reference to the impending status of White, Anglo-Saxon Americans, currently holding majority status.
What is the minority majority?
500
information leaked to the media to see what the political reaction will be.
What is a trial baloon?
500
strategy of some broadcast channels that appeal to a narrow, rather than a broad, audience.
What is narrowcasting?