RHETORICAL APPEALS
This appeal builds the speaker's credibility and trustworthiness with the audience.
What is ethos?
The author's specific word choice to create a particular effect or convey meaning.
What is diction?
The person who creates and delivers the message.
What is the speaker?
A writing strategy that explores why something happened and what resulted from it.
What is cause and effect?
a rhetorical strategy where a writer acknowledges the validity of a specific point made by the opposing side
What is a concession? (Or to concede something)
This appeal targets the audience's emotions to persuade them.
What is pathos?
Descriptive language that appeals to the five senses to create a mental picture.
What is imagery?
The specific group of people the message is intended to reach or affect.
What is the audience?
A writing strategy that examines the similarities and differences between two or more subjects.
What is compare and contrast?
When analyzing pathos, what must you specify?
What is the emotion the speaker wants the audience to feel.
This appeal uses facts, statistics, and logical reasoning to convince the audience.
What is logos?
A broad term for language that goes beyond the literal meaning, including metaphors and similes.
What is figurative language?
The circumstances, background, and setting surrounding a piece of writing.
What is context?
Explaining something unfamiliar by comparing it to something familiar to clarify complex ideas.
What is analogy?
To place limitations or conditions on your argument
What is to qualify?
A doctor citing her 20 years of experience before giving medical advice is using this appeal.
What is ethos?
Martin Luther King Jr.'s repeated phrase 'I have a dream' is an example of this literary term.
What is anaphora or repetition?
The urgent problem, issue, or situation that motivates the speaker to write.
What is exigence?
A writing strategy that tells a story or recounts a sequence of events.
What is narration?
to weaken or diminish the effectiveness of an argument (or person/thing)
What is to undermine?
An ad showing a sad, hungry child to encourage donations uses this appeal.
What is pathos?
Placing two contrasting ideas or images side by side to highlight their differences.
What is juxtaposition?
These four elements — speaker, audience, context, and exigence — together make up this.
What is the rhetorical situation?
A writing strategy that uses vivid details to create a picture of a person, place, thing, or idea.
What is description?
The art of effective communication and persuasion through language.
What is rhetoric?