It is the author's use of vivid and descriptive language to add depth to their work. It appeals to human senses to deepen the reader's understanding of the work:
Imagery
To say a word or phrase over and over again to emphasize a point...
Repetition
A story or brief episode told by the writer.
What is an anecdote
"of the people, by the people, for the people" is an example of this sentence structure
What is parallelism
When the opposite of what is expected to happen, happens
What is irony
An attractive but unreliable piece of reasoning
What is a fallacy
The techniques and rules for using language effectively -- also viewed as persuasive speech
What is rhetoric
The sentence or group of sentences that express the author's main point
What is a thesis.
The ironic minimizing of fact, this presents something as less significant than it is. The effect can frequently be humorous
What is understatement
When two opposite viewpoints, ideas or concepts are placed close to each other for effect.
What is an antithesis or juxtaposition
The three basic points of Aristotle's triangle
What is ethos, pathos, and logos.
Accepting at least part or all of an opposing viewpoint. Often used to make one’s own argument stronger by demonstrating that one is willing to accept what is obviously true and reasonable, even if it is presented by the opposition
What is a concession.
The use of components in a sentence that are grammatically the same; or similar in their construction, sound, meaning, or meter
What is parallelism
This is sensory description
What is imagery
An argument in which it is thought that the premises provide a guarantee of the truth of the conclusion
What is deductive argument
Rather than the dictionary definition (denotation), the associations suggested by a word. Implied meaning rather than literal meaning
What is connotation
When a writer uses terms to "soften" another, sometimes offensive or negative, term. ex. "Physically Disabled" vs. "Crippled"
What is Euphemism.
The repetition of "We have..." at the beginning of phrases in "The Gettysburg Address" is an example of this sentence structure.
What is an anaphora
This bag weighs a ton! is an example of...
What is hyperbole
A conclusion that does not follow from its premises; an invalid argument. Ex. “Hinduism is one of the world’s largest religious groups. It is also one of the world’s oldest religions. Hinduism helps millions of people lead happier, more productive lives. Therefore the principles of Hinduism must be true.”
What is non-sequitur
This is the speaker's attitude in the writing
What is tone.