Rhetorical Appeals
The appeal to logic and reasoning in an argument.
What is logos.
The author's choice of words.
What is diction.
A direct comparison between two unlike things without using "like" or "as."
What is a metaphor.
Placing two contrasting ideas close together for effect.
What is juxtaposition.
The author's attitude toward the subject.
What is tone.
The appeal to ethics and credibility.
What is ethos.
The arrangement and structure of sentences.
An expression designed to call something to mind without mentioning it explicitly; an indirect or passing reference.
What is an allusion.
Omitting conjunctions between parts of a sentence.
What is asyndeton.
The emotion or atmosphere created in the reader.
What is mood.
The appeal that targets the audience's emotions.
What is pathos.
The repetition of a word or phrase at the beginning of successive clauses.
What is anaphora.
A statement that appears contradictory but reveals a truth.
What is a paradox.
Repeating a structure or grammatical pattern for emphasis.
What is repetition.
The use of humor, irony, exaggeration, or ridicule to expose and criticize people's stupidity or vices, particularly in the context of contemporary politics and other topical issues.
What is satire.
The use of common values or shared beliefs to build rapport.
What is shared values OR common ground.
A question asked in order to create a dramatic effect.
What is rhetorical question.
A figure of speech in which an object represents a larger idea.
What is symbolism.
When a part is used to represent the whole.
What is synecdoche.
Refers to the way a writer constructs their sentences (syntax), chooses their words, and uses their tone
What is style.
Attacking a person's motives or character instead of his argument or claims
What is Ad Hominem.
Two or more clauses balanced against each other by reversal of structure.
What is antithesis.
A type of figurative language where something nonhuman is given human qualities.
What is personification.
A two-part phrase in which the second part mirrors the first in grammatical structures, words, or concepts.
What is a chiasmus.
Introducing irrelevant evidence to support a claim
What is non sequitur.