An author's awareness of audience and choice of words in order to deliver their argument with the ultimate purpose of persuading (rather than precision, eloquence, etc.)
What is diction?
I'm not attending the BOV Spring Carnival because I don't like Miss Ard. She spilled coffee on my white shirt once.
What is Ad Hominem?
This term refers to the grammatical or rhetorical framing of words, phrases, sentences, or paragraphs to give structural similarity.
What is parallelism?
Channing Tatum is a very talented dancer! I'm therefore going to attend the movie premiere this Wednesday.
What is non sequitur?
Featuring contrasting elements strategically within a text so that their similarities and differences are highlighted.
What is juxtaposition?
Whenever I sleep for 90 minutes, I always feel fine the next day. Therefore, 90 minutes of sleep is enough.
What is post-hoc, ergo propter hoc?
A figure of speech that directly addresses an absent or imaginary person or a personified abstraction, such as liberty or love.
Leading your audience to your claim through a delivery that suggests that you've weighed all alternative options, and that your conclusion is the last logical possibility.
What is reluctant conclusion?
Using an appositive or modifier, an interjecting name or phrase that renames or adds more information to the preceding subject, to add further clarification.
What is epergesis?
Did you know that Canada offers free education for Aboriginal citizens? Aboriginals still struggle to secure their heritage, health and identity, but they now have their own reserves and can even get government grants to start their own businesses.
What is red herring?
A statement that is intentionally understating the significance of a particular fact or event in order to suggest it lacks importance
A subject followed by a series of associated verbs.
What is zeugma or diazeugma?
My boss chews me out when I'm not at the office on time, but she comes to work late practically every Friday.
What is tu quoque?
"I have an interview today, how do I look?"
"You're note haveing a totally awful hair day."
What is litotes?