Put on Ur Thinking Cap
senses
Key People
learning/behavior
I Forgot!
100
The area of the brain responsible for speech comprehension
What is Wernicke's area?
100
Dubbed the "Father of Psychology" after opening the first psychology research lab
Who is Wilhelm Wundt?
100
Pioneered research on operant conditioning
Who is B.F. Skinner?
100
When the successful retrieval of a memory depends on the environment where the memory was encoded
What is context-dependent memory?
200
The lobe that houses the primary visual cortex
What is the occipital lobe?
200
Type of receptor cells that are responsible for processing color vision.
What are cones?
200
Studied observational learning in his Bobo doll experiment
Who is Albert Bandura?
300
The part of the neuron labeled H
What are the terminal buttons?
(axon terminals)
300
Known for his work with classical conditioning.
Who is Ivan Pavlov?
300
Type of conditioning: my mouth waters when I see the Taco Bell sign
What is classical conditioning?
300
The assumed capacity of short-term memory
What is 7+-2
400
The branch of the autonomic nervous system responsible for the fight or flight response
What is the sympathetic nervous system?
400
Psychologist known for their research on the misinformation effect
Who is Elizabeth Loftus?
400
The schedule of reinforcement that is the most resistant to extinction
What is a variable-interval (VI) schedule?
400
Occurs when old information interferes with the retention of new information
What is proactive interference?
500
Brain structure that helps you keep your balance on the tightrope
What is the cerebellum?
500
The theory of color vision that explains why we see a red afterimage after staring at a green screen
What is opponent-process theory?
500
Developed behaviorism; argued psychology should only study observable behavior; conducted the "Little Albert" experiment
Who is John B. Watson?
500
Removing something unpleasant to encourage behavior (EX: replacing the batteries in the smoke detector to eliminate the obnoxiously loud beeping)
What is negative reinforcement?
600
The neurotransmitter exclusively responsible for controlling skeletal muscles; low levels of it are linked to Alzheimer's disease
What is acetylcholine (ACh)?
600
This type of processing allows us to make sense of the following, also known as perceiving things based on prior experience/knowledge:
Aoccdrnig to rscheearch at Cmabrigde Uinervtisy, it deosn’t mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteer be at the rghit pclae. The rset can be a total mses and you can sitll raed it wouthit a porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe.
What is top-down processing?
600
Explains why after being conditioned to fear a white rat, Little Albert was also fearful of other white, furry objects
What is stimulus generalization?
700
The "master gland" of the endocrine system
What is the pituitary gland?
700
The three tiniest bones in the human body (collectively known as the ossicles) that transmit vibrations of the eardrum
What are the hammer, anvil, and stirrup?
700
A type of sensory memory specific to vision
What is iconic memory?