Memory Processes
Memory Stores
Key People
I Forgot!
Memory Types
100

This process helps us get information into memory

What is encoding?

100

The greatest amount of time that information can be stored in short-term memory

What is 20 seconds?

100

More was learned about memory from this one patient than over the last 75 years

Who is H.M.?

100

Ebbinghaus's graphical representation of retention and forgetting over time

What is a forgetting curve?

100

Riding a bike is an example of this type of memory

What is procedural memory?

(or implicit/nondeclarative)

200

An encoding process that groups similar information into a single unit to increase capacity in short-term memory

What is chunking?

200

The assumed capacity of short-term memory

What is 4 ± 1?

200

Psychologist known for their research on the misinformation effect

Who is Elizabeth Loftus?

200
Theory proposing that forgetting occurs because memory traces fade with time

What is decay theory?

200

You are using this type of memory when you answer "who is the first president of the United States?"

What is semantic memory?

300

This is essential to moving information from sensory memory to short-term memory

What is attention?

300

An unlimited capacity store that can hold information over lengthy periods of time

What is long-term memory?

300

Proposed motivated forgetting, or repression, as an explanation for retrieval failures of unpleasant memories

Who is Sigmund Freud?

300

When you keep recalling your old phone number instead of your new phone number

What is proactive interference?

300

Another name for declarative memory

What is explicit memory?

400

When the successful retrieval of a memory depends on the environment where the memory was encoded

What is context-dependent memory?

400

Another name for short-term memory

What is working memory?

400

The two psychologists credited for proposing levels-of-processing theory

Who are Craik and Lockhart?

400

Occurs when you have better recall for items at the BEGINNING of a list

What is the primacy effect?

400

A father's vivid recollection of the scene and his emotions when his daughter was born

What is a flashbulb memory?

500

Tip-of-the-tongue phenomenon is an example of this

What is a retrieval failure?

500

A type of sensory memory specific to vision

What is iconic memory?

500

Redefined short-term memory as "working memory"

Who is (Alan) Baddeley?

500

The term that explains why hearing the first syllable of a word would be an effective retrieval cue for a word you encoded phonemically/acoustically

What is the encoding specificity principle?

500

Remembering to give your favorite teacher a Christmas gift before you leave for winter break

What is prospective memory?