Group Dynamics
Social Influence and Perception
Prejudice and Discrimination
Persuasion Techniques
Theories of Motivation
Theories of Motivation II
Theories of Emotion
Psychodynamic Theory
Theories of Personality
100

The process by which individuals adjust their thoughts, feelings, or behavior to align with those of a group, as a result of real or imagined group pressure.

Conformity

100

The belief that outcomes and events are determined by external forces or fate, rather than one's own actions.

External Locus Control

100

A generalized belief about a particular category of people, often oversimplified and not based on direct experience.

Stereotype

100

The process of influencing others’ attitudes, beliefs, or behaviors through communication, often involving appeals to reason, emotions, or authority.

Persuasion

100

nnate, fixed patterns of behavior in animals that are triggered by specific stimuli, driving them to act in predictable ways.

Instincts

100

behavior is motivated by the desire for external rewards or incentives, which can include money, praise, or other tangible benefits.

Incentive Theory

100

Is a feeling that involves our thoughts, body reactions, and actions, and is influenced by what happens inside us and around us.

Emotion

100

Suggests that personality is shaped by unconscious forces, internal conflicts, and defense mechanisms, originally developed by Sigmund Freud

Psychodynamic Theory

100

emphasizes the study of the whole person and the uniqueness of each individual, particularly focusing on self-growth and unconditional positive regard as essential for achieving personal potential.

Humanistic Psychology

200

Unwritten rules that dictate acceptable behavior within a society or group, influencing how individuals act and interact.

Social Norms

200

The tendency to attribute one’s successes to personal characteristics and failures to external factors, enhancing one's self-esteem.

Self-Serving Bias

200

An unjustifiable and usually negative attitude toward a group and its members.

Prejudice

200

A beauty brand hires an extremely attractive model to promote their new line of skincare products. The model's striking appearance leads consumers to assume that the skincare products must be effective and high-quality

Halo Effect

200

behavior is motivated by the need to reduce internal drives caused by physiological deficits, such as hunger or thirst, aiming to restore homeostasis.

Drive-Reduction Theory

200

Occurs when an individual must choose between two undesirable options, leading to a conflict of which negative outcome to avoid.

Avoidance-Avoidance Theory

200

stimuli or events that trigger an emotional response in an individual.

Elicitors

200

Consists of processes and memories that are beyond conscious awareness and significantly influence thoughts, feelings, and behaviors.

Unconscious Mind

200

 suggest that personality is made up of stable characteristics, called traits, that consistently influence how a person thinks and behaves.

Trait Theories

300

The phenomenon where individuals are less likely to offer help to a victim when other people are present.

Bystander Effect

300

The selfless concern for the well-being of others, leading to behavior that benefits others at a personal cost.

Altruism

300

A tendency to search for, interpret, favor, and recall information in a way that confirms one's preexisting beliefs or hypotheses.

Confirmation Bias

300

A persuasive strategy where agreement to a small, initial request increases the likelihood of compliance with a larger, subsequent request.

Foot-in-the-door technique

300

the innate human desire to form and sustain close, meaningful relationships, which significantly drives behavior and affects emotional health.

Belongingness

300

Proposes that one's motivation is driven by the need for varied, novel, and intense experiences.

Sensation-Seeking Theory

300

suggests that facial expressions can influence emotions, meaning that smiling can make you feel happier and frowning can make you feel sadder.

Facial-Feedback Hypothesis

300

contains thoughts and feelings that are not currently in conscious awareness but can be easily accessed when needed.

Preconscious Mind

300

theory that emphasizes the influence of cognitive processes, behaviors, and context in understanding personality and human actions.

Social Cognitive Theory

400

When people in a group talk about an idea, they often end up agreeing even more strongly with each other, making their group opinion more extreme.

Group Polarization

400

The societal expectation that people should help others who need assistance, without regard to future exchanges.

Social Responsibility Norm

400

Unconscious beliefs or feelings that influence a person's behavior and perceptions without their awareness.

Implicit Attitudes

400

Psychologists who apply psychological principles and research methods to the workplace to improve productivity, select and promote employees

Industrial Organizational Psychologists

400

individuals are motivated to maintain an optimal level of alertness, seeking to increase alertness when it is too low and decrease it when it is too high

Arousal Theory

400

Performance increases with physiological or mental arousal (alertness), but only up to a point; when levels of arousal become too high, performance decreases.

Yerkes-Dodson Law

400

Emotions such as anger, disgust, sadness, happiness, surprise, and fear are often considered _______ emotions.

Universal Emotions

400

Unconscious strategies used by the ego to protect itself from anxiety and perceived threats.

Ego Defense Mechanisms

400

Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism—that describe the main traits of human personality.

Big Five Theory

500

A psychological state where individuals lose their self-awareness and sense of individuality in group settings, often leading to impulsive and deviant behavior.

Deindividuation

500

Explains how people decide whether someone’s behavior is caused by their personality or their situation.

Attribution Theory

500

When a belief about a situation or a person leads to actions that make the belief come true.

Self-Fulfilling Prophecy

500

A method of persuasion that involves deeply engaging with the content of a message, leading to careful analysis and thoughtful consideration, typically resulting in more durable attitude change.

Central Route of Persuasion

500

Refers to engaging in activities for their own sake, driven by internal rewards such as personal satisfaction, enjoyment, or a sense of achievement.

Intrinsic Motivation

500

Refers to the tendency to seek out social and experiential thrills by engaging in behaviors that are typically restrained by social norms and inhibitions.

Disinhibition

500

Positive emotions help us think more openly and try new things, making us stronger. Negative emotions do the opposite, making us think narrowly and act less.

Broaden-and-build Theory of Emotion

500

an ego defense mechanism where negative urges and impulses are channeled into socially acceptable or constructive activities.

Sublimation

500

An individual is accepted and loved as they are, without any conditions or judgments, fostering personal growth and self-acceptance.

Unconditional Regard