MARKETING MANAGEMENT
Process of marketing works through ________ mechanism.
Exchange
The primary aim of Financial Management is to maximize ___________.
Shareholder's Wealth
A financial market is a market for creation and exchange of __________
Financial Assets
The _____________ concept aims to push sales by persuading the buyers to buy the products.
Selling
_________ decision affect the earning capacity of a business enterprise in the long run.
Capital Budgeting
Money market deals with securities of __________ risk where as capital market deals with securities of ___________ risk.
Low,High
Face to Face communication with customers helps to get immediate ___________
FEEDBACK
Working capital decisions affect the __________ and _________ of a business enterprise.
Liquidity and Profitability
Controlling insider trading is an example of ________ function of _________
Protective,SEBI
" Buy one get one Free" is an example of ______
Quantity Gift
The proportion of debt in the overall capital is called _________
Financial Leverage
In the __________ system of trading , prices are shouted and securities are sold to the highest bidder.
Outcry
Selling aims at __________ maximization in short run but marketing aims at ___________ satisfaction.
Profit, Customer
Costs incurred to raise funds are called ___________
Floatation cost
Preferential allotment is permitted under____________
Rights issue