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SEO
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SMO
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Misc
100
SERP stands for?
A search engine results page (SERP), is the listing of web pages returned by a search engine in response to a keyword query. The results normally include a list of web pages with titles, a link to the page, and a short description showing where the keywords have matched content within the page. A SERP may refer to a single page of links returned, or to the set of all links returned for a search query.
100
What is the automated PPC tool Apogee uses?
SearchForce
100
What does SMO stand for?
Social Media Optimization
100
We run our free 250 page anayltics audit through what?
Observe Point
100
What is Dee's Due date?
March 13th, 2009
200
What is the most important tag for optimization?
Title Tag
200
PPL was our first call tracking client - who is the partner that provides call tracking?
Mongoose Metrics
200
Social Media is also refered to as...
Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).
200
The new platform Client Services is using for time management?
Active Collab
200
What is the breed of Lindsey's dog?
Boston Terrier
300
What do we call a ranking on the first page that can be seen without scrolling?
Above the Fold
300
What is Catch All Listing?
A listing used by PPC search engines for the purposes of monetizing long tail terms that are currently not targeted by marketers. This technique is not ideal because most major search engines have editorial regulations that prevent bulk untargeted advertising. They are pre-qualified clicks.
300
What is Twitter, a free social networking portal also known as?
Micro Blogging
300
SMaRT stands for?
Search Marketing Reporting Tool
300
Name one of Tracy's cats.
Timber or Simba
400
What is Google Universal Search?
Universal search is a system used by Google that blends a variety of different types of media into search results, not just text links to websites. Among listings Google gathers from crawling web pages, Universal search results also include listings from Google's various search engines, such as news, video, images, local and book searches. This is now the primary display method that Google uses for its search results pages.
400
What is Keyword Targeting?
A type of contextual advertising where PPC ads are placed on publisher sites that contain keywords in a context advertiser's ad group.
400
Mark Zuckerberg founded Facebook in what year?
Mark Zuckerberg founded Facebook in February 2004 with his college roommates and fellow computer science students Eduardo Saverin, Dustin Moskovitz and Chris Hughes while he was a student at Harvard University. The website's membership was initially limited to Harvard students, but was expanded to other colleges in the Boston area, the Ivy League, and Stanford University. It later expanded further to include any university student, then high school students, and, finally, to anyone aged 13 and over. The website currently has more than 300 million active users worldwide.
400
CAPTCHA - stands for?
An abbreviation of "Completely Automated Public Turing test to tell Computers and Humans Apart". A CAPTCHA system contains a graphical representation of several letters and a field in which those letters must be entered. The intention is to prevent access to automated systems.
400
Where was Johnny's Honeymoon?
Dominican Republic
500
What is Cloaking?
The highly risky search engine optimization technique of serving different content to website visitors and to search engine robots. The belief is that the text being served to the robots can be optimized for search engines, and the text served to actual visitors be optimized for website transactions. This is one of the more common causes of the Google Death Penalty.
500
What is Pay Per Post?
A commercial marketplace that connects advertisers and bloggers for the purpose of reviewing products and websites. Also sometimes used as a general term for any paid blogging system. Pay Per Post can be found at PayPerPost.com.
500
Name 5 Social Media portals.
Communication * Blogs: Blogger, LiveJournal, Open Diary, TypePad, WordPress, Vox, ExpressionEngine, Xanga * Micro-blogging / Presence applications: Twitter, Plurk, Tumblr, Jaiku, fmylife * Social networking: Bebo, Facebook, LinkedIn, MySpace, Orkut, Skyrock, Hi5, Ning, Elgg * Social network aggregation: NutshellMail, FriendFeed * Events: Upcoming, Eventful, Meetup.com Collaboration * Wikis: Wikipedia, PBwiki, wetpaint * Social bookmarking (or social tagging)[3]: Delicious, StumbleUpon, Google Reader, CiteULike * Social news: Digg, Mixx, Reddit, NowPublic * Opinion sites: epinions, Yelp Multimedia * Photo sharing: Flickr, Zooomr, Photobucket, SmugMug, Picasa * Video sharing: YouTube, Vimeo, sevenload * Livecasting: Ustream.tv, Justin.tv, Stickam * Audio and Music Sharing: imeem, The Hype Machine, Last.fm, ccMixter Reviews and Opinions * Product Reviews: epinions.com, MouthShut.com * Business Reviews: customerlobby.com, yelp.com * Community Q&A: Yahoo! Answers, WikiAnswers, Askville, Google Answers Entertainment * Media & Entertainment Platforms: Cisco Eos * Virtual worlds: Second Life, The Sims Online, Forterra * Game sharing: Miniclip, Kongregate Other * Information aggregators: Netvibes, Twine (website) * Platform providers: Huzu
500
What is HTTP Referrer Data?
Allows webmasters and PPC advertisers to discover new audiences or sites to target. Also, enables them to calculate conversions and ROI for future ad campaigns. Included in most web analytics packages.
500
Matthews late bug was a...
Amblypigid - Also known as a tailless whip scorpion