Vocabulary 1
Palette
A collection of colors
Crux
The decisive or most important issue or point
Apple's branding success began.
The "hit" advertisement was released during the Superbowl.
What did the Original iPod campaign contain?
Iconic dancing silhouettes
The thinnest ever or the most advanced...
Carefully chosen words that make the buyer feel like they have the best product in the world
Big Brother figure
A person or organization taking full control over people's lives
Uncanny
Strange and difficult to explain or place
1984
When was the commercial "1984" made?
The iPod Air advertisement contains...
An image with a pencil on a table with other office items
Tagline
A slogan or catchy phrase used in advertising
Predecessor
A machine or system that existed before another
Approachable
Friendly and easy to talk to
George Orwell's novel "Nineteen Eighty-Four"
What was the commercial "1984" based on?
What is a simple tool but very powerful?
The iPod Air
Ecosystem
An environment in which each part relates to others and works together to make the system work
Monotonous
Boring, repetitive, always the same
Persona
The character or personality that a person shows to the world
What was the ad introducing?
The new Apple Macintosh
What does Apple connect to its products?
Feelings
American homes that have at least one of these...Have an average of three
An Apple product
Inadvertently
To do something without realizing what you were doing
Cryptic
Being mysterious or not easily understood
What does the Apple brand whisper to ad watchers?
"buy me"
Unconventional
Very different from how people expect you to behave.
The company has people camping outside their store to get their prepaid product...
Apple