Retail Business Acronyms
Customer Segment
Introductions
Anything Goes
Get to know your Business team
100

What is SMB?

Small Medium Business

100

$0-$5K

Low Spend

100

What's the time frame for Whitney to make a lead follow up call? 

24-48 hours

100

Which team members support business customers?

All team members.

100

Which business team member golfs on the weekend?

Whitney.

200

What is BDM?

Business Development Manager

200

$5K-10k

Business Development

200

What is the lead follow up contact strategy, after auto-email?

Call, Email, Call

200
TRUE OR FALSE: Business Pro manages growth accounts.

True.

200

Which team member has 6 nieces and nephews?

Whitney

300

What is AFS?

Apple Financial Services

300

$10-$50k

Growth Customer

300

What do we need to create the Sales Account?

phone number, email, and address

300

Product Zone, Genius Bar, Forum, Backstage. What do these have in common? 

We all serve front of house customers.

300

Which Business team member frequently goes bowling?

Zac.
400

What is COS?

Custom Online Store

400

$50k-$300k

Core Customer

400

What is the best way for an intro to follow up with us?

Responding to the automatic email, P1.

400

TRUE OR FALSE: Business Experts manage business development accounts.

False. Business Experts manage accounts new and low spend accounts.

400

As a hobby what does Zac collect?

Sports Cars

500

What is ACRM?

Apple Customer Relationship Management

500

$300k+

Enterprise Customer

500

Caroline is 18 and bakes cookies to sell at school, she needs to buy a Mac because she's a freshman at LSU in marketing. She takes weekly orders for cookies and uses iPhone to post on insta for flavors of the week. She's just a college student baking cookies, should we probe or position business?

YES, Tell us why for 50 extra points.

500

What are the 4 pillars of curated solutions the business team offers?

Hardware (Products), Software, Ways to Buy, Repair and Support.

500

Which business team member has iPhone 12 Pro?

Both