History
At what event did Apple launch the Macintosh with a TV commercial?
1984 Super Bowl
What product has been responsible for most of Apple’s revenues?
iPhone
Who is the current CEO of Apple?
Tim Cook
How did Apple and iTunes save the music industry during the age of rampant piracy?
Unbundling albums and offering legal downloads for 99 cents per song
When Steve Jobs was forced out of Apple, what company did he buy for $5mil and then later sold for $7.4 billion?
Pixar
_______ are more profitable than consumer electronics.
Services
What smartphone poses the biggest competitive threat to Apple?
Samsung Galaxy
A _______ ________ is a network of different products and services that interact with each other to create and exchange value.
Business ecosystem
When the Mac entered the market, what product was its biggest competitor?
BigBlue (IBM)
What three geographical regions account for a majority of Apple’s sales?
US, Europe, and China
How much (%) has Apple’s shares appreciated since 2011 when they gained a new CEO?
More than 900%
How was Apple able to extend each product category (ex. iPhone) and continue to do it today, 2 decades later?
Incremental product innovations