Life of an Ad Call
What is the main system that AppNexus uses in order to facilitate serving an ad?
The Impression Bus
What is the definition of CPM?
Cost per 1,000 impressions.
What are the three ad types available to select in the Basic Setup of a Line Item?
Can two splits have the same priority?
No
What are the four types of devices that can be targeted?
When an AppNexus ad call is made from the browser, what must AppNexus have in order to run an auction?
Placement Tag and Size
Organize the following objects in the order of the hierarchy.
Insertion Order, Line Item, Advertiser, Splits, Network
Network, Advertiser, Insertion Order, Line Item, Splits
Video
What happens if your allocation percentage does not add up to 100%?
The remainder is allocated to the Line Item Remainder split.
Inventory & Brand Safety screen and the Segment Targeting screen.
What two pieces of information are passed back in the bid responses?
Bid Price and Creative ID
What two forms of budget types are available for buying on the AppNexus Programmable Platform?
Revenue and Impression
What is the difference between setting goal priority as delivery or performance?
Preferring delivery can modify your bid up to 2x when you're having difficulty delivering while preferring performance will focus on bidding more efficiently in order to reach the goal set.
What is the difference between uncapped and capped splits?
Uncapped splits are able to take on the allocation of other splits that are struggling to deliver. Capped splits cannot spend beyond the designated allocation.
Why does AppNexus typically not recommend utilizing the daypart feature?
AppNexus' bidding logic takes into account internet traffic patterns throughout the day and will automatically bid less on users who are online during non peak hours.
Between behavioral and contextual data providers, which are typically considered real-time?
Contextual Data Providers
What happens when you set frequency and recency caps on users without cookies?
The caps would not apply as we can't track the user. As a result a user can see ads at any time and frequency.
How many insertion orders can a line item be associated to?
Unlimited but the insertion order flight dates must not overlap and the line item flight dates must be found on at least one of the insertion orders.
Name 5 conditions that can be applied on the split level.
Country, Region, City, DMA, Postal Code, Deals, Inventory List, Segments, Device Type
What is the maximum amount of deals that can be applied across all splits?
100
What three pieces of information does Aerospike return when the AppNexus Impression Bus passes on the user's cookie (UUID)?
Segments, frequency, and recency
At what three levels of the hierarchy can you apply a whitelist/blacklist in the UI?
What are the different options available to set creative rotation?
1. Auto-optimize creative weight
2. Evenly weight creatives
3. Manually weight creatives
4. Inherit creative weights from splits
What happens if a user falls under the targeting of multiple splits?
If the split targeting is not mutually exclusive, then the first split that the user falls into will always serve.
What type of logic does AppNexus use applying multiple segments on a line item?
Boolean Logic