Show:
Business Laws
Research
Planning
Models / Theories
Potpourri
100
Covers corporate auditing accountability, responsibility and transparency. Knowledge of what and when one's company must disclose is critical to executing public relations responsibilities.
What is the Sarbanes Oxley Act?
100
Research that is somewhat subjective, using a problem or open-ended, free response format to investigate the value of programs or to probe other questions, usually informal. Descriptive, not measurable, looks at how and why; also known as exploratory research. Yields an in-depth understanding of an issue.
What is qualitative research?
100
Measurable result of change in action, attitude, awareness, behavior, opinion, support.
What are outcomes?
100
Very fluid, dynamic attempt to get the attention of the memdia, the public and/or policy makers.
What is agenda setting theory?
100
Those that persist for months or years despite the best efforts of management. Ex. persistent rumors of downsizing
What is a sustained crisis?
200
Measures a firm's profitability over a period of time (month, quarter, year). Shows gross income, revenues, expenses and net income. Often called a profit / loss or P&L statement.
What is an income statement?
200
The extent to which a survey, test or measuring procedure yields the same results on repeated trials.
What is reliability?
200
Statement that spells out the overall outcomes of a program, usually with a more specific expression of a mission or purpose that is directly related to the problem or opportunity at hand. Commonly described as the desired outcome of a communication plan.
What is a goal?
200
This process explains how people adopt or reject change, ideas or products, reveals why major change is not accomplished in a brief time, reveals why it cannot be accomplished through news media alone, emphasizes why channels of interpersonal communication are most effective.
What is diffusion theory?
200
Size of the sample of population of 100,000 and above necessary to be fairly sure (95 percent confidence level).
What is 384?
300
Protection of words, names and symbols used by companies to identify and distinguish their goods and services from those of another. The Lanham Act of 1946 and its amendments protects these.
What are trademarks?
300
Gathering information for use in making decisions prior to a program or making adjustments in a program/plan during implementation.
What is formative research?
300
Measure of tools, tactics or activities supporting a plan or project.
What are outputs?
300
Publics who are inattentive and inactive on all issues.
What are apathetic publics?
300
Type of crises that involve a cataclysmic loss of life or property.
What is a violent crisis?
400
The report most publicly traded companies file with the SEC on an annual basis. Provides a comprehensive overview of the company's business and financial condition.
What is Form 10-K?
400
The breakdown of an audience into demographic, psychographic or other dimensions in order to adapt strategies, tactics and messages to audience need or interest.
What is audience segmentation?
400
Addresses desired result in terms of opinion change/ behavior outcome, designates publics among whom the behavioral outcome is to occur, specifies the level of accomplishment, identifies the time frame for these accomplishments to occur.
What are objectives?
400
This model is based on the fact that communication is complicated by people. To understand how people communicate, you must understand how they relate to each other. Social environment influences the frame of reference.
What is the Schramm Model?
400
An activist practice for creating social change among average people. Based on the power of the people to take collective action on their own behalf. The public relations technique is often used to sway public opinion and move legislators to action.
What is grassroots organizing?
500
The Security Exchange Acts of 1933 and 1934 mandates this.
What is disclosure?
500
A less expensive quantitative research method that involves piggybacking some questions on a research company's poll. Also called subscription studies. National studies made up of clusters of questions proprietary to particular clients.
What is omnibus survey or study?
500
People or groups of people who are mutually involved or interdependent with an organization.
What are publics?
500
Initial improvement in a process of production caused by the obtrusive observation of that process. Production increased not as a consequence of actual changes in working conditions but because management demonstrated interest in such improvements. (self-fulfilling prophecy).
What is the Hawthorne Effect?
500
This privilege insulates a reporter or publication against defamation (libel or slander). Not a license to circulate derogatory information, the information must be related to community interested with the subject. A recognized defense against a libel action, it is based on on the argument that the statement was either true or privileged.
What is fair comment?