Show:
PR Functions
Laws
Formal / Informal
Primary / Secondary
What role am I?
Business Laws
100
A product, service or concept that is publicly distinguished from other products, services or concepts so that it can be easily communicated and usually, marketed. The name of a distinctive product, service or concept.
What is a brand?
100
An author must provide two copies to the Library of Congress and display the copyright symbol on the material for this type of copyright.
What is statutory copyright?
100
Focus groups
What is Informal and Primary?
100
Writes and edits employee or other newsletters, news release and feature stories, develops website content, conducts media outreach, arranges and manages special events, conducts research by gathering information about public opinion trends, emerging issues, political climate and legislation.
What is communication technician?
100
Sherman/Clayton Act and Robinson Putnam Act make it illegal to engage in activity that ruins competition. Overselling wording in a news release announcing acquisitions and divestitures can be cited as violations.
What is anti-trust?
200
A specialized area of public relations that builds and maintains mutually beneficial governmental and local community relations. Also applies to the military and governmental agencies due to the 1913 Gillett Amendment.
What is public affairs?
200
An author who creates a tangible expression of his or her ideas immediately acquires this type of copyright. This right continues until the author dedicates work to the public by a general publication.
What is common law copyright?
200
Historical Research
What is informal / secondary?
200
Collaborates with other managers to define and solve problems, assists other managers in applying step-by-step public relations solutions, uses knowledge of an organizations policies, products, procedures and actions to create solutions.
What is Problem Solving Facilitator?
200
Filed for unscheduled material or corporate events of importance to the shareholders and SEC. This is a great report to read to determine any significant problems the company may be facing, such as litigation, executive malfeasance, or other problems.
What is the 8-K (current report) Filing?
300
Creating newsworthy stories and events to attract media attention and gain public notice.
What is press agentry?
300
This law allows use or parts of copyrighted materials without violating copyright laws and without paying a royalty or fee when used for criticism, comment, news reporting, teaching, scholarship or research.
What is fair use?
300
Telephone surveys based on random sampling
What is formal / primary?
300
Anticipates, analyzes, interprets public opinion, attitudes and issues that might impact, for better or worse the operations and plans of the organization. Sets objectives, plans, budgets recruits and trains staff.
What is Expert Prescriber?
300
This act requires these individuals to register with the clerk of the house or secretary of the senate between the first and tenth day of each quarter. They are required to file a report stating the amount of money he or she has received and reveal names of publication in which he or she has had published an article or editorial on behalf of a person or organization.
What is the Federal Lobbying Act (1913)?
400
Advising management concerning policies, relations and communications.
What is counseling?
400
Appropriation, intrusion, public disclosure of embarrassing facts, and false lights are four torts or kinds of wrongful acts or damages.
What is right of privacy?
400
Community forums
What is informal / primary?
400
Serves as a liaison / spokesperson between an organization and its pubics. Provides information to both management and publics needed to make decisions of mutual interest. Maintains two-way communication and removes barriers to keeping communication channels open.
What is Communications Facilitator?
400
This retirement plan creates an individual account for each employee. The benefit the employee receives is based on the amount contributed and affected by income, expenses, gains and losses. Two common types are the 401(k) and 403(b) plans.
What is a defined contribution plan?
500
An area of public relations with responsibilities for building relationships with constituent publics such as schools, charities, clubs and activist interests of the neighborhoods or metropolitan areas where an organization operates. Dealing and communicating with the citizens and groups within an organization's operating area.
What is community relations?
500
Putting a person in a false position before the public, misleading the public to make a person appear other than he or she is (misrepresentation). Reputation need not be harmed.
What is false light?
500
Literature review
What is informal / secondary?
500
Plans and implements the organization's efforts to influence or change policy. Conducts research, implementation, evaluation for programs of action and communication.
What is Expert Prescriber?
500
This is a form of retirement plan that provide income after retirement or disability. They can be created for employees by companies, not for profit organizations, labor unions, the government, etc.
What are pension plans?