Advertising Strategies
Which simple advertising strategies is associated with making the audience laugh?
Humor
What is the top of a fraction called?
Numerator
What are the 4 most common operations in math?
Addition, subtraction, division, subtraction
Pierre Elliot Trudeau
What dries as it gets wet?
A towel, a cloth, a paper towel, etc.
Chris Evans and John Krasinski were part of an ad for 'Smaht Pahk' (Smart Park). They were basically the entire focus of the ad.
The primary strategies in this ad were humor and ____.
Celebrities/ celebrity sightings
When you add two fractions with the same denominator, what happens to the denominator in the answer?
Nothing, it stays the same.
Name both parts of a fraction (and where they're found in the fraction).
Numerator (top number in the fraction), denominator (bottom number in the fraction).
Who was Canada's first PM?
David's father has three sons.
Snap, Crackle and ______?
David
"Buh-duh-buh-buh-buuuuuuuh - I'm lovin' it."
This is an example of which strategy?
Catchy slogan/ jingle
If presented with a whole number, how do you turn it into a fraction?
e.g. 2 becomes 2/1
What mathematical operation can be represented with a fraction?
Division
Who was the invading force the British North Americans (Canadians before Canada was a country) fought off in the War of 1812?
When Jim was 8, Alexander was half his age. Jim is now 20 - how old is Alexander?
16
Which advertising strategy is commonly associated with Celebrities/ Celebrity Sightings?
"Beautiful People"
List all of the steps when dividing two fractions and arriving at the most correct answer.
1. Flip the second fraction so the numerator becomes the denominator and the denominator becomes the numerator.
2. Multiply your two fractions (your original plus your new, flipped fraction) across the top and bottom (numerator x numerator and denominator x denominator)
3. Place the product of your numerators as the new numerator, and the product of your denominators as your new denominator
4. Reduce your new fraction to lowest possible terms.
What does an equal sign actually represent?
Remember, = doesn't just mean 'answer'.
The equal sign indicates the (normally numeric) values on either side of it are equivalent/ match.
Maple Leafs (2)
I am an odd number. Take away a letter and I become even. What number am I?
Seven
Seven - S = even
Which advertising technique/ strategy is basically the entire cereal industry using to appeal to kids?
Fun/ cute mascots.
When adding or subtracting fractions that have unlike denominators, what does my first step have to be?
e.g.
2/3 + 2/7
Find equivalent fractions for both/ either that have like denominators.
e.g.
2/3 + 2/7 becomes 14/21 + 6/21
Integer Rules:
+ x + = ___
+ x - = ____
- x - = ____
- x + = ____
+ x + = +
+ x - = -
- x - = +
- x + = +
In which year did Canada formally become a country?
1867
A tree doubled in height each year until it reached its maximum height over the course of ten years. How many years did it take for the tree to reach half its maximum height?
9 years
Pepsi and Coke are notorious for using which strategy to advertise their products at one another's expense?
Putdowns/ brand bashing
Describe a scenario in which 1/2 would be smaller than 1/4.
When the size of the whole is drastically different physically.
E.g.
1/2 of a large Dominoes Pizza is smaller than a 1/4 of a skyscraper.
If you subtract a negative from a number, what happens to the number?
It increases.
e.g.
8 - (-8) = 16
Which was the final territory to join Canada in 1999, making it the country we see on maps today?
Nunavut
The more you take, the more you leave behind. What are they?