That's the way the Cookie Crumbles
percentage of cookies has Chrome disabled?
1%
DOOH stands for
Digital Out-of-Home
IVY stands for
Ildar, Vitaly, Yang
MFA stands for..
Made for Advertising
CTV
Connected TV
year the cookie was introduced
1994
Vertical that must run IP strict
Political
TV show did Christian use in his opeing remarks
Ted Lasso
Who StackAdapt ingest MFA reporting from?
Jounce Media
OTT
Over The Top
Google initiative that aims to support the phase out of cookies
Privacy Sandbox
Publisher unique to UK
JCDecaux
What StackAdapt wants to connect Adtech with?
Martech
How do clients not run on MFA?
Deals/IP
FTA
Footfall Attribution
Who does StackAdapt partner with for data clean room enablement?
Snowflake
DOOH partners at StackAdapt
Vistar, Broadsign, PlaceExchange, VIOOH, and Hivestack
Type of organization so we want to transform StackAdapt into?
Exponential
Term that refers to there being many ads on page, rapid auto-refreshing placements
Ad Density
PSL
Preferred Supplier List
Google mechanism enables interest-based advertising without having to resort to tracking the sites a user visits
Topics API
Most common length for a DOOH video?
10 seconds
Our 5 year mission statement
To empower our customers with the world’s most performance-driven, intelligent, and automated marketing platform.
Term jounce gives non-MFA sites who leverage MFA strategies
MFA Blending
BAA
Business Associate Agreement