Toronto IQ🇨🇦
What does the "CN" in CN Tower stand for?
Canadian National
This Arctic Wolf solution provides 24x7 monitoring of your environment, security investigations, response actions, and guided remediation — and is often the primary security operations solution for customers
What is Aurora Managed Detection and Response (MDR)
Customer says: "We don't have budget for security projects right now."
Question for Rep: How would you respond?
Explore impact of a breach, insurance requirements, existing security gaps, and compare cost of risk versus cost of protection.
Customer says: "We just had an employee click on a phishing email and now leadership is asking questions about our security posture."
Question: What buyer motivator should you explore?
Malicious Activity
This service helps organizations continuously monitor for threats.
Managed Detection and Response (MDR)
Before becoming a tourist attraction, the CN Tower was originally built for this purpose.
What is improving telecommunications and broadcasting signals?
What Arctic Wolf team serves as the customer's dedicated cybersecurity advisor?
Concierge Security Team (CST)
Customer says: "This sounds interesting but let's revisit next fiscal year."
Question for Rep: How do you create urgency?
Ask what's changing between now and next year and determine whether current risks, compliance deadlines, cyber insurance requirements, or recent activity justify acting sooner.
Customer says: "Our cyber insurance provider is requiring MFA, logging, and stronger monitoring before renewal."
Question: What buyer motivator is creating urgency?
Cyber Insurance
This service focuses on finding vulnerabilities before attackers do via continuous scanning
Aurora Vulnerability Management
Before Toronto was renamed Toronto, it was known by this name from 1793 to 1834.
York
This industry-leading benefit, built into Arctic Wolf Security Operations Bundles, provides up to this dollar amount in financial coverage for qualifying customers
What is $3 Million (via the Security Operations Warranty)
Customer says: "We already have Microsoft Defender and a SIEM."
Question for Rep: How do you handle the objection?
Focus on whether they have the people, process, and expertise required to effectively monitor and respond 24x7.
Customer says: "We've invested in multiple security tools over the years, but honestly we're not sure they're working together."
Question: What buyer motivator should you uncover?
Security Dissatisfaction
This service helps an organization's employees identify a phishing, smishing, vishing, (etc.) attack
Managed Security Awareness
The CN Tower was opened to the public in this year.
1976
AASM stands for this full product name — Arctic Wolf's solution that provides enterprise-wide, continuously updated visibility into devices, users, software, and controls across an organization's entire attack surface.
What is Aurora Attack Surface Management
Customer says: "We've never experienced a cyberattack."
Question for Rep: How do you reframe the conversation?
Most organizations don't realize they've been compromised until months later. Determine how they would currently detect and respond to malicious activity.
Customer says: "We have one security engineer supporting the entire company and they're already overwhelmed."
Question: What buyer motivator is most present?
Resource Constraints
A ransomware incident occurs at 2 AM. Which Arctic Wolf service is designed to help customers respond and recover?
What is Incident Response
The PATH system in downtown Toronto is approximately this many kilometers long, making it the largest underground shopping complex in the world.
What is about 30 kilometers?
SPiDR stands for this term — the micro-assessments performed by the Concierge Security Team to find the most impactful next thing to address in a customer's environment, helping advance the Security Journey.
What is Security Posture in-Depth Review?
Customer says: "We already have a Security Operations Center / 24x7 monitoring."
Question for Rep: What should you ask next?
Understand SOC maturity:
Then position Arctic Wolf as force multiplication.
Customer says: "We need evidence we're continuously monitoring our environment before our upcoming SOC 2 and PCI audits."
Question: What buyer motivator is driving this initiative?
Compliance
A rapidly growing technology company recently acquired a competitor. The CISO says: 'We have no idea what we actually inherited. The acquired company used completely different tools, and when I try to pull together a full asset list from their environment, I'm getting different numbers from every system. We have no confidence in our inventory, and I'm certain there are devices out there with no endpoint protection or patch management — I just can't prove it or find them.
What is Aurora Attack Surface Management (AASM)