Digital ABC
This metric tracks the percentage of users who watched your video ad from start to finish
VCR (Video Completion Rate)
The automated auction-based system used to buy and sell ad inventory in milliseconds is...
RTB (Real-Time Bidding)
True or False? It's impossible to launch a YouTube campaign using CPV bidding
No, it's possible, but the goal should be
Product and brand consideration
What function sums values in a range based on a specific condition?
SUMIF
Where do we usually launch DOOH?
Vistar
Which metric can be important for a Lead Generation campaign?
CPA (Cost Per Acquisition/Action) or/and Conversions
The platform used by advertisers (us!) to manage, buy, and optimize ad inventory, in other words its standard name is...
DSP (Demand-Side-Platform)
What is the minimum number of users required for creating a LAL (lookalike) audience in Meta?
100 but Meta says they generally recommend a source audience that has between 1,000-5,000 people
What tool allows you to instantly transform a large data set into a compact summary report with groups and totals?
Pivot Table
Forgotten platforms (where we don't launch anymore), one of them?
ADT/Yahoo/Xandr
What does the acronym DOOH stand for?
Digital Out of Home
A technology that ensures your ad doesn't appear next to "unsafe" or inappropriate content is...
Brand Safety
Can you adjust age and gender targeting for all types of ad campaigns in Meta?
No, if we talk about Special Ad Categories (Housing, Employment, Credit, or Social Issues/Politics)
This legendary function looks for a value in the leftmost column and returns a value from another table from a specified column.
VLOOKUP
Can you name the platforms for YouTube ads?
DV360, Google Ads
This metric measures how many times, on average, a single unique user saw your ad.
Frequency
How do we call a data segment that comes directly from our own client’s CRM?
First-Party Data
True or False? In TikTok, you can see not only the creatives of other advertisers but also performance metrics such as Engagement and CTR.
Yes, it's true! You can check it via the Creative inspiration tool.
Which key do you press to toggle between relative and absolute cell references (e.g., changing A1 to $A$1)?
F4 or FN+F4 depends on the laptop you have
This platform is well-known among our team and it has a free audience breakdown (age/gender)
Beeswax
In GA4, this metric replaced "Bounce Rate" to show users who actually interacted with the site
Engagement Rate
It can be requested starting from minimum 1M impressions per month for some tactics and it allows you to track the number of people who visit a physical location after being exposed to an ad and its name is...
Foot traffic
What is the mandatory security setting that Meta and TikTok now require for all Business Manager/Ads Manager users to prevent account hacking and ad spend draining?
2FA (Two-Factor Authentication
Few people know, but this is where hard coding usually happens inside Google Sheets
Apps Script
The platform that flags and blocks ads if you want to land the users to another marketplace is...
Amazon Ads