Digital ABC
This metric tracks the percentage of users who watched your video ad from start to finish
VCR (Video Completion Rate)
The automated auction-based system used to buy and sell ad inventory in milliseconds
RTB (Real-Time Bidding)
A 6-second non-skippable video format on YouTube
Bumper Ads
What function sums values in a range based on a specific condition?
SUMIF
Where do we usually launch DOOH?
Vistar
Which metric is usually "the king" for a Lead Generation campaign?
CPA (Cost Per Acquisition/Action)
The platform used by advertisers (us!) to manage, buy, and optimize ad inventory
DSP (Demand-Side-Platform)
What is the minimum number of users required in a Meta Custom Audience before you can use it for an ad campaign?
100
What tool allows you to instantly transform a large data set into a compact summary report with groups and totals?
Pivot Table
Forgotten platforms (where we don't launch anymore), one of them?
ADT/Yahoo/Xandr
What does the acronym DOOH stand for?
Digital Out of Home
A technology that ensures your ad doesn't appear next to "unsafe" or inappropriate content
Brand Safety
Can you adjust age and gender targeting for all types of ad campaigns in Meta?
No, if we talk about Special Ad Categories (Housing, Employment, Credit, or Social Issues/Politics)
This legendary function looks for a value in the leftmost column and returns a value in the same row from a specified column.
VLOOKUP
Platforms for YouTube ads
DV360, Google Ads
This metric measures how many times, on average, a single unique user saw your ad.
Frequency
What do we call a data segment that comes directly from our own client’s CRM?
First-Party Data
Which specific visual format is strictly forbidden in Health & Beauty ads on both Meta and TikTok?
Prohibits before-and-after results
Which key do you press to toggle between relative and absolute cell references (e.g., changing A1 to $A$1)?
F4 or FN+F4 depends on the laptop you have
This platform is well-known among pur team and it has free audience breakdown (age/gender)
Beeswax
In GA4, this metric replaced "Bounce Rate" to show users who actually interacted with the site
Engagement Rate
The measure of the number of visits to a retail space
Foot traffic
What is the mandatory security setting that Meta and TikTok now require for all Business Manager/Ads Manager users to prevent account hacking and ad spend draining?
2FA (Two-Factor Authentication
Little known fact, but this is where hard coding usually happens inside Google Sheets
Apps Script
The platform that flags and blocks ads linking to another marketplaces
Amazon Ads