Social Media Basics
This type of document outlines what and when you'll post across social platforms
What is a social media calendar?
This popular tool, also used by Hootsuite, is designed for project and content planning.
What is Wrike?
This metric measures how often people click a link in your post.
What is click-through rate (CTR)?
According to Hootsuite, the ideal posting frequency for TikTok is this many times per week.
What is 14?
This is the name of (Hootsuite’s free downloadable) spreadsheet for measuring post performance.
What is the social media audit template?
This type of goal-setting ensures that objectives are Specific, Measurable, Achievable, Relevant, and Time-bound.
What are SMART goals?
Before building a calendar, you should always start with this foundational document.
What is a social media strategy?
This measures how many people saw your post at least once.
What is reach?
This app is commonly used to edit videos for TikTok and Instagram Reels.
What is CapCut?
This Hootsuite feature tags content based on strategic goals to better track performance.
What are custom labels in Hootsuite Analytics?
The “80/20 rule” recommends that this percentage of your social content should be educational or entertaining.
What is 80%?
This research method involves monitoring what people are saying about your brand or competitors online.
What is social listening?
The percentage of people who saw a post and engaged with it is called this.
What is engagement rate?
Hootsuite color codes each post in its calendar based on this framework: awareness, consideration, and what third category?
What is retention (or conversion)?
This term describes the process of reviewing performance, testing new ideas, and adapting based on results.
What is strategy refinement?
These are distinct themes or topics that guide your content, such as Education, Promotion, or Inspiration.
What are content pillars?
A platform where your brand has little competition may be considered this type of opportunity.
What is an underserved channel?
This metric calculates the cost per 1,000 ad views.
What is CPM (Cost Per Mille)?
This type of content post is often used to highlight promotions or brand announcements.
What is a sales or promotional post?
A post shared on multiple platforms without adapting for each is known as this strategy.
What is crossposting?
This term describes platforms where social media managers plan, schedule, and analyze content in one place.
What are social media management tools?
This brainstorming platform, used by Hootsuite for idea generation, is known for its open canvases and collaboration features.
What is Miro?
This powerful metric shows how many people are talking about your brand compared to your competitors.
What is Social Share of Voice (SSoV)?
This term refers to assigning social media content tasks to different team members for a smooth workflow.
What is an approval workflow?
This metric reveals how many visitors took action (like a sign-up or purchase) after visiting from social media.
What is conversion rate?