Types of Appeals
What is an ethical appeal?
This appeal persuades by appealing to the audience’s sense of right and wrong
What is a metaphor?
This metaphorical technique compares one thing to another to make a persuasive point, often used in slogans or ads.
What is an authoritative tone?
This tone is assertive and confident, often employed in arguments where the author aims to influence or inspire action.
What is a compassionate tone?
This gentle, kind tone aims to build trust and connect with the reader on a personal level
What is a sympathetic audience?
An audience that already agrees with the speaker’s point of view and may need reinforcement rather than persuasion.
What is an appeal to identity?
This technique aligns the argument with the audience’s values, beliefs, or sense of self."
What is repetition?
This device repeats a word or phrase for emphasis in order to reinforce a point.
What is an optimistic tone?
This tone is cheerful and uplifting, commonly used in motivational speeches or positive messages.
What is an analytical tone?
This tone is used to examine details critically and objectively, often in argumentative essays or critiques.
What is a primary audience?
This term describes the main group of people the speaker intends to reach and persuade.
What is an emotional appeal?
This technique uses emotionally charged language to sway the audience’s feelings.
What is a call to action?
This persuasive strategy urges immediate action by creating a sense of urgency.
What is a disdainful tone?
A tone that conveys disapproval or disappointment, often making the reader feel the speaker is critical or unimpressed.
What is a melancholic tone?
A tone that evokes a sense of sorrow or regret, often used in persuasive writing to appeal to empathy.
What is a targeted audience?
An audience specifically chosen based on their interests, needs, or characteristics, often in marketing or political campaigns.
What is appeal to authority?
This persuasive technique references an expert or authoritative figure to support an argument
What is a rhetorical question?
This type of question is asked to make a point rather than to receive an answer.
What is an objective tone?
This tone is often formal, serious, and factual, commonly used in academic writing or scientific reports
What is an urgent tone?
This tone conveys urgency, often used to make the audience feel that immediate action is necessary.
What is audience engagement or relevance?
To make an argument relevant to a specific audience, a speaker often addresses issues that relate directly to their interests, achieving this purpose.
What is a logical appeal?
This type of appeal relies on facts, statistics, and logical reasoning to convince the audience
What is juxtaposition?
This technique contrasts positive ideas with negative ones to highlight a solution’s benefits.
What is a sarcastic tone?
A tone where the writer says one thing but means another, often used to criticize subtly or humorously.
What is a tone shift?
This term describes a change in the speaker’s tone, often to emphasize a point or shift perspective.
What is audience analysis?
This process involves examining the audience's values, beliefs, and prior knowledge to tailor an argument effectively.