Tone
Persuasive Techniques
Argument Strategies
Appeals
Evidence & Examples
100

“Our planet is on the brink. Governments must act decisively to phase out petrol and diesel cars by 2035, before it’s too late for future generations.”

Urgent / alarmed / passionate tone

100

“Every year, exhaust fumes from petrol and diesel cars pump millions of tonnes of greenhouse gases into the atmosphere.”

Statistics / factual evidence / appeal to logic

100

“First, a 2035 ban reduces emissions. Second, it pushes car makers to innovate. Finally, it gives drivers time to transition gradually.”

Logical sequencing / listing reasons

100

“Transport produces a large and growing share of Australia’s emissions, so cutting pollution from cars is essential.”

Appeal to logic (logos) using factual reasoning

100

“The EV Council reports that new petrol and diesel car sales must end by 2035 if we are to hit our climate targets.”

Use of expert report / authority as evidence.

200

“While electric vehicles are not a magic fix, they are a practical step that can significantly cut emissions over the next decade.”

Reasonable / logical / measured tone.

200

“I still remember driving my kids to school through a thick haze of smoke during the bushfires, wondering what kind of future we were creating for them.”

Anecdote + emotive language

200

“Some critics say EVs are too expensive. However, prices are falling and running costs are already far lower than petrol.”

Acknowledging counter-argument then rebuttal

200

“Parents want their children to breathe clean air, not toxic fumes from traffic-clogged streets.”

Appeal to family values and health (pathos).

200

“In recent years, more EVs have appeared on Australian roads, but their growth still lags behind what is needed.”

Use of trend / observational evidence.

300

“Politicians who oppose the 2035 ban are like drivers ignoring a flashing red warning light on the dashboard.”

Critical, slightly sarcastic / disapproving tone

300

“Do we really want to be the last country still clinging to outdated petrol cars while the rest of the world moves on?”

Rhetorical question + inclusive language

300

“Countries like Norway have already shown that with the right policies, most new cars can be electric well before 2035.”

Use of example / precedent / comparison to other countries

300

“As an engineer who has worked on EV batteries for ten years, I know the technology is ready for a 2035 deadline.”

Appeal to authority / credibility (ethos).

300

“Opponents warn that regional drivers will be left stranded, yet they provide no data to support this claim.”

Highlighting lack of evidence / pointing out unsupported claims.

400

“Let’s be honest: for many families, EVs are still too expensive and charging stations are hard to find outside big cities.”

Candid / realistic / concerned tone

400

“Leading climate scientists warn that without drastic cuts to transport emissions by 2035, we will miss crucial climate targets.”

Appeal to authority / expert opinion

400

“If we delay the 2035 deadline, car makers will keep selling high-emission vehicles and lock in pollution for decades.”

Cause and effect reasoning (forecasting consequences)

400

“Imagine driving through a quiet city where you can hear kids playing in the park instead of engines roaring at every intersection.”

Appeal to imagination and lifestyle (pathos, visual imagery)

400

“By 2035, many major trading partners plan to phase out combustion engines, meaning Australia risks being left with outdated technology.”

Predictive evidence / appeal to economic consequences and international comparison.

500

“If we cling to petrol cars out of habit, we will look back in 2050 and wonder how we could have been so reckless.”

Cautionary / reflective tone

500

“Banning petrol cars by 2035 isn’t a radical idea; it’s a lifeline thrown to a planet overheating under our exhaust pipes.”

Metaphor + emotive language

500

“This debate is not just about cars; it is about the kind of world we want our children to inherit.”

Reframing the issue / broadening the stakes.

500

“Global agreements require steep emissions cuts by 2035; a petrol car ban is one of the clearest, most direct ways to meet those targets.”

Appeal to logic and obligation (logos + appeal to responsibility/international commitments).

500

“Some drivers who switched to EVs report saving thousands of dollars in fuel and servicing over several years.”

Anecdotal evidence / testimony.