Show:
The Basics
Persuasive Techniques
Other techniques
Random
100
A writer's position on a problem or an issue
What is claim?
100
This general technique appeals to a person by linking an idea or a product to something or someone influential. Examples of this include bandwagon, testimonial, and transfer.
What is Appeal by Association?
100
This technique encourages viewers to remember a product, as in the example: Kibbles and Bits and Bits and Bits.
What is Repetition?
100
This type of persuasize technique taps into people's desire to belong.
What is Bandwagon?
200
The reasons or evidence used to prove the claim
What is support?
200
This general technique appeals to one by using strong feelings, rather than facts to persuade. Examples of this technique appeal to pity, fear, and vanity.
What is Appeal by Emotion?
200

The repetition of consonant sounds at the beginning of words to create memorable phrases.

What is Alliteration?

200

In favor of or against one thing, person, or group compared with another, usually in a way considered to be unfair

Bias

300
Arguments made to address points from anticipated opposing view point.
What are Counterarguments?
300
This kind of technique appeals to one by using words with strong positive or negative language.
What is Loaded Language?
300

Comparing two things using "like" or "as"

Simile

300
This type of appeal uses celebrities or satisfied customers to persuade.
What is Testimonial?
400
Facts, statistics and examples are forms of this type of support.
What is Evidence?
400
This emotional appeal taps into people's compassion for others.
What is Appeal to Pity?
400

Comparing two things without using "like" or "as"

Metaphor

400

a place, person, or thing from which information can be obtained

Source(s)

500
Often used to disquise flaws in a weak argument or used to give a strong argument an extra punch, these methods are intended to sway people's feelings and actions based on the understanding that human beings are not always logical and emotions play a huge role in decision making.
What are Persuasive Techniques?
500

Tries to gain moral support for a claim by

linking the claim to a widely accepted value

Ethical Appeal

500

Exaggerated statements or claims not meant to be taken literally

Hyperbole

500
If an advertiser were to refer to their product as "the most exciting video game," they would be employing what persuasive technique?
What is Loaded Langauge or Words with Positive Association.