A statement that expresses an opinion.
What is the claim?
"Football players across the nation recommend this football"
What is Ethos?
Facts used to support the argument.
What is the evidence?
"Get ABC insurance. Without it, you may be among the unlucky who get their cars broken into this year."
What is pathos?
The opposite side to your opinion.
What is the counterargument?
"Lebron James is the best at basketball. He shoots over 90%!"
What is logos?
The basis for a claim.
What are the reasons?
"Jessica has taught for nearly a decade. She knows how to teach writing, so listen to her."
What is ethos?
Any language (device) that helps an author or speaker achieve a particular purpose (usually persuasion, and can include techniques for generating emotion)
What is a rhetorical device?