Pathos
Ethos
Logos
Examples
Misc.
100
Pathos
What is an emotional appeal?
100
Ethos
What are "Arguments Based on Character"?
100
Logos
What are "Arguments Based on Facts and Reason"?
100
"If my age doesn't convince you that my opinion matters, then at least consider that I am your grandfather and that I love you."
What is ethos.
100
The basis or reason for future decisions.
What is precedence?
200
To build an emotional bridge with our audience and persuade them to believe us.
What is the main goal for using pathos?
200
Showing your capability and skill in regards to something.
What is competency?
200
Clues, facts, testimonies, witnesses, and statistics.
What is an inartistic appeal?
200
"After years of this type of disrespect from your boss, countless hours wasted, birthdays missed...it's time that you took a stand."
What is pathos?
200
These make strong arguments.
What are facts?
300
A strategy that provokes laughter and helps the audience to be more open to accept the proposal you have to offer.
What is humor?
300
Admitting limitations and/or motives.
What is credibility?
300
Claim + reason.
What is enthymeme.
300
"He has a track record of success with this company, culminating in some of our most acclaimed architecture to date and earning us Firm of the Year nine times in a row."
What is logos?
300
Stating your motive or telling the readers about conflicts of interest.
What is ethos?
400
The key elements that are capable of affecting your decisions.
What are your emotions?
400
The amplification of the power of the argument based on someone's character.
What is trust?
400
It explains the idea of an argument by comparing it with something else.
What is an analogy?
400
"It’s a matter of common sense that people deserve to be treated equally. The Constitution calls it ‘self-evident.’ Why, then, should I have been denied a seat because of my disability?"
What is logos?
400
Fashioning the questions and answers so you get what you want out of the sample.
What is poll manipulation?
500
Humor that targets a particular subject or target.
What is ridicule?
500
Letting the audience know you care about them by using "we" or "us".
What is concern?
500
An assumption that is made based on facts.
What is the warrant?
500
"You should consider another route. I heard that that street is far more dangerous and ominous at night than during the daytime."
What is pathos?
500
An argument based on the shared values of a group of people.
What are cultural assumptions?