What
Relevant Information
Closely connected or appropriate, information is added for a reason that contributes to the purpose of the argument
Bias
Favoring one side more than another for any reason
Persuasion
Pushing someone to do or believe something
Debatable
Open for discussion, a topic that is often argued
Evidence
Facts or information that indicates whether a belief or statement is true or valid
Logos
Appeals to the audience’s reason, building up logical arguments
Argumentative
Expressing divergent or opposing views
Reasoning
The component that explains the “why” behind the evidence in a logical, sensible way
Pathos
Appeals to the emotions, trying to make the audience feel a certain strong emotion
Claim
Statement that demands to be true based on a debatable topic, typically following with proof and explanation
Ethos
Appeals to the speaker’s status or authority, making the audience more likely to trust them, building credibility
Counterclaim
A claim that recognizes the opposing view and refutes it