Name that pic
covab
Mr. Anderson
Mix it up
1+1=5
100
Type of promotion
sponsorship
100
how well a business uses its resources
yecfnfeici
efficiency
100
needs lots of investment to be successful
question mark or problem child
100
Using a chart to position products or competitors in a market on the basis of how they rate according to 2 selected criteria including gaps in the market
market mapping
100
Company paid out $250,000 in dividends
200,000 ordinary shares issued
Dividend per share
$1.25
200
the acronym
SPICED
200
combined market shares
ncoonicteatr aiort
Concentration ratio
200
low growth and low market share
dogs
200
Pricing strategy that is designed to closely match other similar products
Competitive
200
2018-$2 million
2019-$3 million
market growth?
50%
300
the other 3
People, physical evidence, process
300
everyone has a chance to be picked
mranod gasnmpil
random sampling
300
high market share; low growth market
be careful or woof woof
cash cow
300
Obtaining free awareness in the media for a company. Sometimes, companies hire professionals for this position
Public relations
300
UK buys products from U.S. Each set costs $1500.
1pound=1.2 dollars
How much do the products costs the UK?
1500/1.2=$1250
400
target market
400
PLC advantage
lliambileiyt
limited liability
400
2 limitations of the Boston Matrix
Products may not be low or high market share; they could be medium
High market share does not mean high profit
People argue the matrix is too simple
400
Interior design, decorations, room temperature--which marketing mix?
Physical evidence
400
Formula for market growth
current - last/last
500
Data mining
500
keep it going
xonetisen trsagyte
extension strategy
500
The conclusions drawn from such an analysis are to transfer the surplus cash from _______ to the ____ and the question marks, and to close down or sell off the _______.
cash cow, stars, dogs
500
What are the influences on the product within the marketing mix?
Technological advance
life cycle
revenue
Growing the market-new product development to attract new customers
500
contract 1-$5 million ---50% success---$10 million
50% failure---$5 million
Contract 2-$7 million---70% success--$12 million
30% failure---$2 million
Calculate net gain of contract 2
(12x 0.7 + 2x 0.3)-7=$2 million
Outcome success x outcome probability
+
Outcome failure x outcome probability
minus costs