Marketing Questions
Which of the following is one of the main reasons why businesses have been forced to pay more attention to the needs of specific consumers:
Fewer differences among consumers, Increase costs of mass production, Less knowledgeable consumers, Increased amount of competition
Increased amount of competition
Who is responsible for carrying out the tactics to achieve a business's marketing strategies?
Employees, Customers, Executives, Stockholders
Employees
Which of the following is a decision a company might meet during the decline stage of the product life cycle:
How to increase awareness of the product, Whether to change the product, How to fend off the competition, What prediction schedule to follow.
Whether to change the product
Satellite Communications systems often impact the product/service management function by helping businesses to:
Track shipments, Evaluate information, Use software, Order replacements
Track shipments
What has infested a neighborhood forcing the city of New Bedford to take emergency action?
Rats
Which of the following is often part of the process of reviewing and analyzing marketing information to make the data useful:
Searching for sources, Designing the surveys, Ranking the questions, Checking for mistakes
Checking for mistakes
Through sales, products are transferred to consumers who can then use them. This is an example of what role of selling?
Affecting employment, Promoting competition, Adding utility, Increase product variety
Adding utility
Which of the following is an example of using customer voice to build your brand:
Promoting the best-selling products that you already know customers love, Blocking all negative social media posts that customers write about your brand, Posting positive customer reviews prominently on your website, Letting customers spread the word about your brand to their friends and family.
Letting customers spread the word about your brand to their friends and family
Marketing planning is an ongoing process that works best if businesses obtain input from a(n):
Group of researchers, Industry organization, Wide range of sources, Unrelated third party
Wide range of sources
What Bald Hill Road, Warwick restaurant has just closed its doors for good?
On The Border
Which of the following is an example of a customer touch-point that is important during the purchase stage:
Product reviews, A retail store, Customer service teams, A charity sponsorship
Retail Store
Which of the following is an advantage to customers of product bundling:
Sales increases, High quality, Brand awareness, Discount pricing
Discount pricing
A computer manufacturer offers customers who pay for the computers over a period of time the opportunity to upgrade to a new machine at the end of the contract. This is an example of an ethical solution to the problem of:
Overproduction, Sales forecasting, Product positioning, Planned obsolescence
Planned obsolescence
A marketing plan should outline the specific activities that the business will use to:
Evaluate its sales policies, Increase its buying power, Meet the needs of its employees, Achieve its marketing objectives
Achieve its marketing objectives
Butler Hospital
Which of the following creative-thinking methods generate ideas by writing a phrase on paper and making associations with the phrase:
Situational analysis, Unconscious problem solving, Mind mapping, Reverse brainstorming
Mind mapping
What do public relations professionals strive to create for their companies?
Artistic displays, Positive image, Excellent service, Strategic goals
Positive image
The internet has impacted the way that businesses price their products because consumers can visit various websites to:
Evaluate warranties, Comparison shop, Check specifications, Access availability
Comparison shop
A primary characteristic of people who can recognize market opportunity is that they are:
Trustworthy, Educated, Observant, Detail-oriented
Observant
On May 27, President Donald Trump revealed he was fully pardoning this reality couple for their financial crimes.
Todd and Julie Chrisley
Businesses that need information about industry activities may have a separate section of the marketing-information management system whose only responsibility is to:
Reduce business risk, Monitor the competition, Improve stock control, Expand promotional activities
Monitor the competition
A business uses a strategy that positions a new product directly against a similar item made by another company. To be successful in the marketplace, the business must first:
Identify potential items to include in line extensions, Create brand awareness outside the target market, Understand customer needs better than the competition, Implement a marketing plan that is similar to the competition
Understand customer needs better than the competition
Which of the following is a form of technology that a business can use when it wants to customize its promotion and build ongoing customer relationships:
Television, Email, Radio, Billboards
Advertising that a product works so well that it never needs to be repaired is an example of using guarantees as a:
Promotional tool, Way to point out features, Competitive tool, Way to protect the business
Promotional tool
What former President was recently diagnosed with stage 4 prostate cancer?
President Joe Biden