A small business’s logo should be developed by a graphic designer so that it will be:
Complex and abstract
Legally protected
Short and easy to pronounce
Professional looking
Professional looking
“Our product works great!” is an example of a USP that is not enough:
Fulfillable
Urgent
Desirable
4. Specific
Specific
When Kia Corporation advertises the benefits, features, and price of its new Sorento, the company is:
Helping consumers make an impulse purchase.
Planning future production of more cars.
Hoping competitors will produce similar cars.
Helping consumers make an informed buying decision.
Helping consumers make an informed buying decision.
The SQZ company uses a computer application that allows managers to view the number of callers currently on hold and waiting for a customer service representative to help them. This is an example of a:
Forecast
Dashboard
Capillary
Projectory
Dashboard
What is the name of the building where the Peregrine Falcons nest is?
The Superman Building
Which of the following is a reason why a business may choose an expansion product-mix strategy:
To keep up with changing consumer preference
To improve products for social good
To differentiate from the competition
To satisfy customers’ desire for variety
To keep up with changing consumer preference
A personal characteristic that helps people reach their goals is:
Passivism
Perseverance
Procrastination
Pessimism
Perseverance
How does promotion directly benefit the customers?
It enhances a company’s image.
It educates them.
It supports the mass media.
It creates jobs
It educates them
Setting the overall goals for a business, guiding the activities of the business, and keeping the business moving toward its goals are part of the role of:
Employees
Managers
Supervisors
Consultants
Managers
What state does Rhode Island share a water border with?
New York
When determining the particular services to provide to customers, businesses consider their _______ and _________ resources.
Unimportant; environmental
Human;unimportant
Financial;human
Environmental;financial
Financial;human
Quinn always asks questions and learns as much as she can at work. As a result, she often has innovative ideas. Quinn demonstrates:
Risk-taking ability
Curiosity
Determination
Flexibility
Curiosity
Which of the following is an advantage of newspaper advertising:
Short life
Broad coverage
High waste circulation
A captive audience
Broad coverage
Which of the following statements describes how a human resources organizational plan benefits employees?
It lists their qualifications and work experience
It helps them understand their roles within the company
It grants them the authority to perform their jobs
It illustrates how the company handles employee's promotions
It helps them understand their roles within the company
What kind of bug is The Big Blue Bug?
A Termite
Determine whether the following statement is true or false: A product is considered new only if it is totally new to the market:
True, any product developed by concept testing is new.
False, a newly modified product can be considered new.
True, only newly created products are considered new.
False, any product not recently available is new.
False, a newly modified product can be considered new.
Rob is having trouble with his chemistry homework and needs help. He knows that Patrick, who sits next to him, understands the chapter, but he’s hesitant to talk to him. Patrick is a rugby player, and Rob doesn’t really fit in with the jock crowd. Rob thinks that Patrick probably wouldn’t want to help him. Which step of problem-solving does this situation illustrate?
Collect information
State and check your assumptions
Select and implement a solution
Evaluate the solution
State and check your assumptions
George’s Hardware recently received shipment of several new power saws. The advertising manager at George’s Hardware wishes to begin an advertising campaign to inform customers of the newly developed power saws. To what stage of the product life cycle does this scenario refer?
Growth
Maturity
Introductory
Declining
Introductory
Marketing goods and services to earn an acceptable profit is an example of a business:
Function
Objective
Activity
Strategy
Objective
What is Rhode Island's official state bird?
Rhode Island Red
Building strong corporate brands involves developing effective brand elements which should be memorable, meaningful, and:
Reasonable
Professional
Functional
Likeable
Likeable
Which of the following is a trend in information management:
Decreased competition
Increased compliance laws and regulations
Increased number of workers in the office
Decreased number of electronic documents
Increased compliance laws and regulations
To manage potential business losses, the first step a company should take is to:
Determine the probability of losses
Identify its risks
Purchase liability insurance
Respond to risks
Identify its risks
Which component of the business plan requires considerable time and external research?
Strategy and Implementation
Executive summary
Appendices
Market analysis
Market analysis
What is Rhode Island known for?
The Smallest state in size
or
The Ocean State